Subject Name: Services Marketing
Subject Name: Services Marketing
Assessment Title: Service Characteristics and Challenges
Assessment Type: Individual academic essay
Length: 1200 words (+/- 10%)
Please do this company
Silk Laser Clinics:https://silklaser.com.au/about-us/Your task
Individually, you are required to write an academic essay after carefully researching a well-known Australian service provider. The essay should cover the three tasks detailed in the assessment instructions below.
Silk Laser Clinics:https://silklaser.com.au/about-us/Assessment Description
This individual assessment aims to assess a students ability to use the differentiating characteristics of services to explain service offerings. Students will also be showcasing their ability to uncover the challenges posed by these characteristics and the marketing approaches that have been used by the service provider to overcome the challenges. By completing this assessment, students will be applying the learnt concepts and marketing approaches to a range of business problems faced by the service provider.
Silk Laser Clinics:https://silklaser.com.au/about-us/Assessment Instructions
Silk Laser Clinics:https://silklaser.com.au/about-us/
In week 2, your facilitator will provide you with the name of a service provider. You are required to conduct proper research by visiting the providers website and other relevant and credible sources of information. After your research, you are required to complete the following tasks. Write an essay (with a distinct introduction, body and conclusion) in which you do the following.
1. Describe how the service offering of the provider is intangible, inseparable, perishable and heterogeneous. Include examples and logical explanations for each.
2. Identify at least one possible challenge arising from each of the above characteristics that the provider may have faced. You must provide logical explanations linking each challenge to the relevant characteristic.
3. Explain at least one solution being applied by the service provider (using the service marketing approaches discussed in week two) to overcome each challenge. You must cite evidence for these. Supply an appendix containing all visual evidence gathered for each task. The evidence should be properly labelled and cited in the essay. The essay must include relevant concepts from weeks 1 & 2.
In preparing this essay, you must use at least 5 sources of information and reference these in accordance with the Kaplan Harvard Referencing Guide. These may include corporate websites, corporate social media accounts, government publications, industry reports, census data, and journal/newspaper/magazine articles. These sources should be included as in-text citations and a reference list at the end of your essay.
