TABLE 9.1 PREPARATION TABLE DATA ANALYSIS FOR SECONDARY DATA
TABLE 9.1 PREPARATION TABLE DATA ANALYSIS FOR SECONDARY DATA
RESEARCH QUESTIONS Data Link 1 Data Link 2 Data Link 3 Data Link 4 Data Link 5 Themes generated from across ALL data links
RQ1 RQ2 Note : you can expand the column if you have more than 5 data links
SECONDARY DATA, DATA LINKS draft for Approval
Group Number 7
Project number and theme Research Title Developing Consumer Trust and Brand Reliability through Sustainable Marketing Communications in the Casual Footwear Industry: An Australian Outlook
Research Problem Research Questions
- Difficulties in accessing participants
- Lacking theoretical framework
- Lacking specification on the consumer decision
- Limited scope
- Generalizability of Findings
- Participant Honesty and Social Desirability
- Interpretation of Findings
- Ethical Considerations How does marketing channels such social media, influencer endorsements and online ratings contribute to consumer decision-making for buying sustainable casual footwear?
How does storytelling and transparency in sustainable practices affect consumer trust and brand preference in casual footwear industry?
Type of Data (tick the one applicable)
Quantitative
Qualitative
SECONDARY DATA DATA LINKS
How does storytelling and transparency in sustainable practices affect consumer trust and brand preference in casual footwear industry https://goodonyou.eco/transparency-fashion-industry/https://www.green-socials.com/blog/top-7-sustainable-fashion-brands-how-to-use-social-media-to-stand-out-onlinehttps://www.fashionrevolution.org/transparency/#:~:text=Transparency%20underpins%20sustainability%20%E2%80%93%20without%20transparency,transparent%20than%20other%20big%20brands.
https://www.greenstory.io/blogs/the-power-of-transparency-in-fashion-driving-sustainable-growth-and-strategic-successhttps://www.mckinsey.com/industries/retail/our-insights/survey-consumer-sentiment-on-sustainability-in-fashionhttps://sendabee.com/sustainable-brand-storytelling/https://www.yuma-labs.com/blogs/stories/sustainable-storytelling-navigating-the-complexity-of-circular-fashionhttps://fastercapital.com/content/The-Art-of-Brand-Storytelling-for-Increased-Recognition.htmlhttps://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/state%20of%20fashion/2023/the-state-of-fashion-2023-holding-onto-growth-as-global-clouds-gathers-vf.pdfhttps://www.voguebusiness.com/sustainability/brands-working-to-make-footwear-more-sustainable-rothys-allbirds-everlane-reformation-guccihttps://fastercapital.com/topics/crafting-a-green-brand-identity.html
Lundblad, L. & Davies, I.A., 2016. The values and motivations behind sustainable fashion consumption. Journal of Consumer Behaviour, 15, pp.149162. doi:10.1002/cb.1559.
Hwang, J. & Choi, D., 2021. Sustainability and brand loyalty in the casual footwear sector. Consumer Behaviour Review, 25(2), pp.150-165.
Jones, P. & Comfort, D., 2020. Sustainable practices in the Australian fashion and footwear industries. Australian Journal of Fashion, 14(2), pp.101-115.
Smith, P., Johnson, M. & Brown, T., 2022. The impact of online reviews on consumer decision-making in the fashion industry. Fashion Marketing Journal, 16(1), pp.88-102.
Template 9.2 Finding and Discussion Section
Group :______________________________________________________
Project Title : ________________________________________________
Use this template to develop your DISCUSSION section.
Please remember that the section itself needs to be written in paragraphs and sentences, NOT in table format the table is only to be used as you develop the content for your section!
In order to complete this worksheet, you need to have access to:
Your Literature Review
221666348920Step 1
Step 1
Your Findings (i.e. analysed data which you have summarised in template 8.1 or 8.2 (for qualitative research) or excel result (for quantitative research)
STEP 1: Determine the STRUCTURE of your Finding and Discussion section:
QUAL QUANT
5. Finding & Discussion
5.1 RQ1: ___ (mention the RQ)
5.1.1 Description of data related to RQ1
5.1.2 Theme 1 GIVE IT A NAME
5.1.3 Theme 2 GIVE IT A NAME
5.1.4 Discussion
5.2 RQ2:___ (mention the RQ)
5.2.1 Description of data related to RQ1
5.2. Theme 1 GIVE IT A NAME
5.2.3 Theme 2 GIVE IT A NAME
5.2.4 Discussion
5. Finding & Discussion
5.1 RQ1:___ (mention the RQ)
5.1.1 Description Statistics related to RQ1
5.1.2 Correlation (**or whatever you used)
5.1.3 Regression (**or whatever you used)
5.1.4 Discussion
5.2 RQ2:___ (mention the RQ)
5.2.1 Description Statistics related to RQ1
5.2.2 Correlation (**or whatever you used)
5.2.3 Regression (**or whatever you used)
5.2.4 Discussion
224968136245Step 2
Step 2
STEP 2: Identify all main Findings and write them into the left column of the below table (one finding per row).
245059121996Step 3
Step 3
STEP 3: Check back to your LR and see what the literature (incl. references) has said about the findings write this into the relevant row (middle column of the below table).
right165380Step 4
Step 4
STEP 4: Make comments (right column of the below table) for each finding in relation to the literature:
Is the finding different from the literature? Yes/No
If yes, HOW is the finding different from the literature?
Why is the finding different from/the same as the literature?
right167767Step 5
Step 5
STEP 5: Identify findings, which do not currently have literature to compare to carry out more literature review and include that in your LR section.
-715617-183515Step 6
Step 6
STEP 6: Turn the below table into a coherent narrative with paragraphs and sentences for your report. Please do this outside of the tutorial today.
Research Questions Findings Literature Review Comparison (comments)
RQ1
To what extent female CEOs is represented in various industries compare to their male counterpart
Findings #1
51% of CEO in this study are female and they have been in the industry for an average of 10 years On average, only about 1/3 of CEO are female (Smith, 2016).
In retail industry, 45% of CEOs are female (Jones, 2013) and in Technology industry, 23% of CEOs are female (McArthur, 2019) The findings is different from the LR, as in this study the figures of female CEO is higher than the past research, especially compare to those in Technology industry.
Then explain what might cause the different i.e different samples, different industries or different geography
#Finding 2 #Finding 3 #Finding 4 RQ2 #Finding 1 #Finding 2 #Finding 3 #Finding 4 *Note: The number of distinct findings depends upon your project you may have more or less than the 4 above. If you have less, delete some rows. If you have more, add rows.
Some useful phrases for writing up the Discussion:
The findings are in (stark) contrast to the literature
confirm/disconfirm contradict support/do not support the claims made in are wholly/partially/marginally in line with provide an alternative/a complementary/competing perspective to that presented in have not been considered in do/do not provide sufficient evidence to confirm/disconfirm In contrast,
In addition,
Although
Despite Moreover,
While In comparison to
In line with
Although XYZ (year) who has focused on banks in the US stated that, this study, in the Australian context, found that
In line with XYZ (year), this research established that This is not surprising given that both studies explored the same population.
... therefore disconfirms the current view held in the literature (e.g. ABC, year; XYZ, year). This may be due to the fact that this study is based on social media, as opposed to paper advertising.
The same finding has previously been reported in the literature (e.g. ABC, year), despite the fact that this study was the first to use an Australian sample such confirmation suggests that the literatures theory can also be applied in Australia.
To find more phrases like this, consider the Discussion section of any common academic article.
