THE SLIDE PRESENTATION (Use Final Pitch Deck Example 3 as it is the one we are going off)

THE SLIDE PRESENTATION (Use Final Pitch Deck Example 3 as it is the one we are going off)

Slide Link: https://www.canva.com/design/DAFOmH3JTtk/Q9G-cGYAVLFS7ZQ2w0lO2A/edit?utm_content=DAFOmH3JTtk&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Slide 2 - What is Reknow

Reknow currently is an AI Summarizer that aims to Repurpose information that may be gained from websites or scholarly articles which ReKnow helps summarises this information to be easily digested in the future. Reknow not only just summarises information but however It has now branched into other ventures such as ReNotes and Simple marketing AI Which are some other services they provide currently.

Firstly ReNotes Records Transcripts of podcasts and summarises that information to its key points and secondly Simple Marketing AI helps companies with social media positing ideas and captions to use to be able to increase creativity

Slide 3 - Online Research: 30 Seconds (Ronnie)

However now looking in to some research shown on the slides we can see the numerous amount of companies that are out there and are currently providing similar services such as reknow.

Reveal Trends of google searches and the number of summarises that arise to show the overcrowded industry (show screenshots

Slide 4 - Our Customers 30 Seconds (Ronnie)

Our current customers are as shown through both our demographic and geographic display

Our Customers for Reknow demographically are all students in the world that need to absorb information quickly through summarization which examples can be seen on this slide.

Due to this service being online it means that our demographic analysis of our customers can be seen global across universities and schools which will allow us to gain a larger market share for the company Reknow

Slide 5 - Target Market Research 30 Seconds (Ronnie)

Continuing from this, some more useful Market Research is shown on the slide in relation to Reknows Current target market.

The need for online summarises for the number of college and university students (show figures and Stats)

Slide 6 - The Problem Explained: 30 Seconds (Ronnie)

Describe the problem and note back to what was shown previously to why this has become a major problem for the company Reknow.

Slide 7 - The Team:30 Seconds (Liam)

Through this, these our are team of innovators that will be in the production and solution of this problem for Reknow. Firstly I have myself Liam Gurner, Samuel brigden, Ronnie Willson, WIll Gorman, Zhiyu Ren and Jonah Clarke.

With our team of innovators we believe we can help Reknow develop its business in both the short and long term.

Slide 8 - Our Solutions: 30 Seconds (Short and Long term) (Liam)

We propose two solutions for Reknow which include

Explain Briefly the short-term and the long-term solution

Slide 9 - How these Solutions will provide Value: 1min (Liam)

Both of these solutions add value in different ways and can be described

ReClassroom: .

ReKnow App:

Value Proposition for both Solution 1 and 2

Slide 10- Competitive Landscape: 1min (Jonah)

Following from these solutions we now take a closer look at our comepitive landscape. In our competitive landscape we have our main competitors and other compeiitors

Our Main are.

Describe and mention each one ..

Describe and mention each one ..

Describe and mention each one ..

Our Other are.

Describe and mention each one .

Describe and mention each one ..

Describe and mention each one ..

Describe the competitors and current market share and google trends in the current market

Slide 11 - Business model Canvas: 1-1.5min (Key partners, Key Resources, Key activites) (Zhiysu)

Building from our competitive analysis we can understand the key partners, resources and activities in the business that currenrtl exist

For Key Partners

For Key Resources..

For Key Activites.

Todo:

Make a Business Model Canvas for Reknow and put in Appendix

Explain the key partners, resources and activities in main slides

Slide 12- Solution 1: 1 Min (Sam)

Now Looking closer at the solutions we have preiosuly suggested in more detail we can reveal the overall need for it to be implemented into ReKnows future ventures in the short term. The main function of ReClassroom is to provide summarised classroom disscusion for year 11 and year 12 classrooms so they can be repurposed for those who either want to revise certain topics or have missed a class providing a summarised class lesson. We will use the same concept that Reknow currently uses which is Renotes but we will introduce this into the classroom to add another revenue stream for the company and will not need to develop any new technologies due to the current concept just being applied in another industry area. We will be contacting schools and teachers to be able to introduce this technology into the classrooms in orfer to repurpose the work of classroom discussion. This will be a short term strategy due to the low cost needed in trying to introduce this technology into the classroom. With doing this strategy we are only targeting New South Wales schools due to the high importance of notes in the leadup of HSC for students.

Slide 13 - Solution 2: 1 Min (Sam)

Continuing from this first solution, our Long term Solution is the ReKnow App.io. The app will be a portable device in which can be used anywhere and at anytime needed where discussion or meetings occur. This will allow transcripts and summaries to be developed in any conversation needed. This Long term solution will only be able to be developed through the funding of the short term strategy of ReClassroom, and with using these funds we can develop this app for IOS and Andriod Phones. The main targets for this app will be Business owners and employees in coporate business envirometns as they will be the ones getting the most use out of this app due to them have meetings everyday making the app a necessity to them. We aim for this app to be used nationally across australia and we conitnue to develop to all continents across the globe to increase revenue streams dramatically. However this will not happen until 2024-2030 making this an overall long term strategy for the company ReKnow.

Slide 14 - Marketing Strategy 1-1.5Min (Sam)

In this slide presented we have a different marketing strategy for both our solutions for the short term and the long term.

For our short term strategy we aim to target local high schools in sydney due to the product being suitable for these schools and it is a Business to Business marketing strategy. Through this the channels we will market through will be direct to the business schools and through local newspapers in paid avetrtisments. This will be achieved through School newsletters and online email marketing to schools and teachers and overall will try to retain our schools through providing professional services and resorling issues quickly

For our long term strategy we aim to target Business owners, and employees that have reglar meetings weekly and any other people who like to record general discussion. Through this we aim to channel through both digital advertising and word of mouth due to it being an internal service and allows for employees to suggest to their friends and other business owners the servie of Reknow App. COntinuing from this the marketing will be consumed on Tiktok Ads due to it being the most used app currently on IOS and Andirod making our product more known to consumers and overall we aim to retain the consumers through updating our services monthly.

Slide 15 - Thank You for Listening

Slide 16 APPENDIX

Slide 17 - Pestle Analysis of Reknow (Will)

S:The three main factors socially for Reknow are that of the reliance of technology in modern society, increase in online classes and meetings and the overall ageing population. In regard to the reliance on technology in modern society, this has a high potential for it to become reality as it constantly is occurring. This should be looked at monthly as the Reknow team will need to constantly make sure that they optimise the marketing trends in response to AI. The main impact of this on the AI industry is that the exponential increase in reliance on technology increases the consumer need for artificial intelligence. The impact on Reknow is that they should capitalise on this newfound reliance and need for artificial intelligence. The increase in online classes and meetings has a major impact on the AI industry as it already has become a reality. The impact this has had on the industry is that due to COVID, those who were still in school or in the workforce were made to attend online meetings. This has a follow on impact for Reknow as they should capitalise on these new classes and increase marketing as it would save students and employees a significant amount of time. The final Social factor is that of an ageing population. This should be monitored over the next 8 years as there is a prediction that by 2030, 1 in 6 of the worlds population will be over the age of 60. This should be optimised by Reknow by optimising the overall accessibility for those who will be 60 or older by 2030.

P:

The overall political factors in regard to Reknow are obviously integral and need to constantly be addressed. Business taxes are more of a long term factor as the AI industry is still in its infancy. If Reknow realises its potential, Reknow needs to manoeuvre their funds to negate the detrimental impacts of large business taxes. Regulations are also needed to be worked around as in regard to the AI industry, as even though there are still minimal restrictions due to the startup nature of most companies. However they still exist which can prevent further innovation. Reknow is especially affected, as in the long term, due to the fact that they focus on content summarisation. Subsidies are unlikely to occur as funding rarely is

Allocated to this industry, however if Reknow is provided them, they should fully capitalise on this opportunity.

T:

Security protection is needed from Reknow as they could be liable to significant lawsuits if their coding is compromised. This is due to the main purpose of Renow being that of a summary based AI company. This could lead to the leaking of confidential information from major companies. Server quality is also vital as the quality of an AI companys servers, correlates with that of their overall perception. New discoveries are also key as AI is constantly evolving and with significant amount of private and government funding, it is inevitable that some new innovative discoveries will occur. Reknow needs to keep their ears to the ground in terms of new discoveries as it can further establish themselves as a viable option in the AI market segmentation.

E:Emissions are a huge factor in AI businesses as one AI server alone can take up to 250,000 tons of carbon emissions to power. Reknow needs to negate any legal remonstrations by focusing on decreasing their emissions. The demand for renewable energy is also important as finding a way to power these servers without significant amounts emissions would enable Reknow to further enhance their goodwill. Recycling is less of an issue than the previous two but finding a way to use recyclable engines would be ideal for Reknow.

E:

Interest rates, especially at the moment are needed to be monitored by Reknow. This is because they are a startup with the needing of external funds in the form of loans. With the ever increasing interest rates by the RBA, Reknow should invest in loans now before it will become more costly. If Reknow wants to globalise, they will need to implement a strong exchange rate format for their subscription service. This will allow them to fully optimise the buying and selling of foreign equity. Unemployment is vital for Reknow as the lower the unemployment rate, the higher the use of Reknow as the target market is that of business sector employees.

L:Patenting is vital for Reknow if they want to maintain a competitive advantage so that their competitors dont utilise any new innovative coding systems. HR disputes are less of an issue as they mostly are based from home as well as them adopting a more progressive workplace. Trademarking is also integral as the Prefix RE is needed for each new idea and innovation as it follows with their overall marketing strategy.

Slide 18 - Value Proposition Canvas (Will)

Slide 19 - Competitive Analysis (Jonah)

Global Competitiors and Threat of New Entrants, Threat of Subsititues.

Slide 20 - Business model Canvas (Zhiysu)

REKNOW THE COMPNAY

Key Activites

Key Reosurces

Key Partners

Cost structure

Value Proposition

Customer Relationships

Channels

Revenue Stream

Customer Segements

Slide 19 - References