Total world limit for the assignment is 1500 words
Total world limit for the assignment is 1500 words
Assessment overview
The aim of this assessment is to develop a deeper understanding of stakeholder engagement as applied to a realistic organisational setting. This is a group assessment requiring you to submit a single written report and supporting documents. The written report should be approximately 1500 words (10%).
Assessment criteria
This assessment will be marked based on the quality of your:
Introduction/background (10%)
Stakeholder analysis (30%)
Stakeholder graphic (10%)
Action plans (15%)
Research and evidence (20%)
Presentation (15%)
Guidelines
Identify an organisation of relevance and a current issue affecting that organisation.
Analyse the stakeholders relevant to the issue and develop a specific stakeholder engagement plan for two key stakeholders.
You can use any of the stakeholder analysis methods discussed in Module 2, or you can utilise another validated method. Based on your analysis, identify two key stakeholders and develop specific action plans for engaging these two stakeholders.
Note that both your analysis method and action plans must be based on evidence and logical reasoning. Evidence should come from academic theory and research or industry best practices. You should clearly justify your choices, citing relevant sources. Logical reasoning reflects a thoughtful and purposeful application of theory and best practices. Do not simply quote an industry standard you should clearly explain the relevant elements (paraphrase and summarise) and explain their relevance to your organisational context and stakeholders.
Also note that while it is acceptable to draw on industry sources and practices, you will need to include academic sources to further bolster your reasoning.
Submission format
This assignment should be written in a neat, professional and engaging manner. Use coherent, well- supported and logical arguments. Use direct quotes sparingly paraphrase and summarise in your own words, citing the original source. Note that the main text of the assignment should be approximately 1500 words (10%), regardless of group size.
Stakeholder engagement plans can take many formats, but please use standard fonts (Times New Roman, Calibri, Arial) and readable font sizes (10-point or larger) throughout, including in any graphics that you create. Refer to examples on the LMS, or examples you have seen in your own work.* You may format your stakeholder engagement plan in the manner that you think best fits your organisational context and analysis.
Regardless of format, your final assignment should include the following information:
Context/assumed knowledge provide any additional background context or assumed knowledge that the marker needs to understand your document. This may include knowledge or information that someone highly familiar with the industry, organisation, or context would already know. Also state if you are using a company pseudonym or if any information used in the document is considered confidential or from internal sources (e.g., one group member is managing director). This section is not marked.
Introduction/background briefly describe the organisation and the issue, including the context and background motivating the stakeholder engagement.
Stakeholder analysis provide a summary of your stakeholder analysis, including their relationship to your organisation and/or project. Your analysis should be supported by research and evidence.
Stakeholder graphic provide a visual summary (e.g. graph, figure, table) of your overall stakeholder analysis. You should reference and explain the key insights from your graphic in the main text of your document.
Action plans clearly and specifically describe how you will engage the two stakeholders over a specific time period (e.g. six months). Your action plan should be supported by research and Select a timeframe for engagement that is suitable for the issue.
References all sources (academic and non-academic) should be cited in-text and the full reference information should be included at the end of your report. SeeReferencing guidelinesbelow.
Grading criteria
Introduction/background
This description is reflective of an A: Excellent grade (>80%).Describes organisation, issue, context and background motivating stakeholder engagement.Comprehensive discussion of the organisation, issue, context and background. Sharp focus on relevant details.
Maximum score -10
Stakeholder analysis
This description is reflective of an A: Excellent grade (>80%).Summarises stakeholder analysis. Supports analysis and choices with evidence. Justifies choice of two key stakeholdersComprehensive summary of the stakeholder analysis and stakeholders relationship to the issue.Analysis is strongly supported by relevant evidence and/or theory.Clear and logical justification of two key stakeholders.
Maximum score - 30
Stakeholder graphic
This description is reflective of an A: Excellent grade (>80%).Provides effective visual summary of overall stakeholder analysis.Comprehensive visual representation of the stakeholder analysis, incorporating graphs, figures, tables where relevant.
Maximum score - 10
Action plans
This description is reflective of an A: Excellent grade (>80%).Describes how two key stakeholders will be engaged over a specified period, including clear rationale.Comprehensive action plans that are clear and specific.Rationale is clear and logical.
Maximum score - 15
Research and evidence
This description is reflective of an A: Excellent grade (>80%).Uses relevant and credible literature to support reasoning, including at least three academic references. Uses APA or Harvard style appropriately.Uses relevant and credible literature to support reasoning throughout, including at least three academic references.All sources are cited in-text.Reference information is accurate and complete. Uses formatting style appropriately t
Maximum score - 20
Presentation
This description is reflective of an A: Excellent grade (>80%).Presents a professional, well-structured and written academic assessment using report format.Overall structure and format are excellent and appropriate.Sequence and structure are clear and logical.Writing is clear and concise throughout.Spelling, grammar and punctuation are virtually error free.
Maximum score - 15
