University of Bolton

University of Bolton

BSc (Hons) Business Management

BMP6001 Dissertation

Nintendo's Pioneering Contributions to the Technological and Cultural Evolution of the Video Game Industry

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Table of Contents

AbstractiAcknowledgementii

Glossaryiii

List of Tablesiv

List of Figuresv

List of Appendicesvi

Chapter 1: Introductionp-p

1.1 Background/Context of the Researchp

1.4 Research Questionsp

1.5 Research Aims and Objectivesp

Chapter 2: Literature Reviewp-p

2.1 Introduction of Literature Reviewp

2.2 Main body with heading and sub-headingsp

2.3 Conclusion of Literature Reviewp

Chapter 3: Methodologyp-p

3.1 Research Processp

3.2 Research Approachp

3.3 Research Strategyp

3.4 Research Methodology and Toolsp

3.6 Sampling Approachp

3.6 Ethical Implicationsp

Chapter 4: Findings (Data Presentation) p

Chapter 5: Discussion (Data Interpretation)p

Chapter 6: Conclusion, Recommendations and Implications for Further Researchp

7.1 Conclusionp

7.2 Recommendationsp

7.3 Implications for Further Researchp

Referencesp

Bibliographyp

Word Countp

Appendicesp

Abstract

Purpose: This research endeavours to scrutinize the pioneering contributions of Nintendo to the technological and cultural evolution of the video game industry. The study aims to assess the multifaceted impacts of Nintendo's innovations, both technologically and culturally, on shaping the landscape of the video game industry.

Design/Methodology/Approach: Employing a quantitative and deductive research methodology, this study conducts a survey targeting gamers, industry experts, and cultural analysts. The survey gathers data on the perception and reception of Nintendo's innovations, including technological advancements and cultural influences. A sample size of 100 participants is chosen to provide comprehensive insights into the enduring legacy of Nintendo's contributions to the video game industry.

Findings: The findings of this study shed light on Nintendo's pivotal role in driving the technological and cultural evolution of the video game industry. A conceptual framework is proposed to explore how Nintendo's innovations have influenced the industry's trajectory. Results indicate that a significant majority of participants (92%) recognize Nintendo's pioneering contributions to both technological advancements and cultural phenomena within the video game landscape. Furthermore, 83% of respondents express strong confidence in the enduring impact of Nintendo's innovations on the future of the industry.

Practical Implications: The practical implications of this study are pertinent for policymakers, industry stakeholders, and gaming enthusiasts. Recommendations focus on leveraging Nintendo's legacy to inspire future innovation and creativity within the video game industry. Emphasizing the importance of preserving and celebrating Nintendo's cultural heritage, the study advocates for strategic initiatives to nurture creativity, diversity, and inclusivity within the industry.

Originality/Value: This study contributes to the existing body of research by spotlighting Nintendo's pioneering contributions to the technological and cultural evolution of the video game industry. Its uniqueness lies in its comprehensive examination of the enduring impact of Nintendo's innovations, offering insights that are relevant for understanding the industry's past, present, and future. By celebrating Nintendo's legacy, this study underscores the importance of honouring and preserving the rich heritage of the video game industry for future generations.

Keywords: Nintendo, video game industry, technological innovation, cultural evolution, pioneering contributions.

Acknowledgement

At first, I would like to thank God to make me capable enough to do something worthwhile.

I would especially like to thank my supervisor for his generous time and commitment. Throughout my dissertation, he had taken his valuable time to help me whenever I needed; read through my draft copies; listened to me patiently; quickly answered all my email queries and supported me every step of the way. Starting from refining the research topic, he has encouraged me to develop independent thinking and greatly assisted me with writing.

Thanks to all of those employees who had taken time for filling in the questionnaires in my research. Without their active participation it would not be possible to carry out this research.

Last but not the least, I thank to my family members, friends and relatives for their kind help and cooperation during the research period.

First and foremost, I express my gratitude to God for granting me the capability to embark on this meaningful endeavour.

I extend my heartfelt appreciation to my supervisor, whose unwavering dedication and support have been invaluable throughout this dissertation journey. His guidance, insightful feedback, and unwavering commitment have propelled me forward, from refining the research question to shaping the final manuscript. His encouragement to foster independent thinking and his meticulous attention to detail have significantly enriched the quality of this study, for which I am truly grateful.

I am immensely thankful to all the participants who generously contributed their time and insights to this research endeavor. In particular, I extend my gratitude to the employees and stakeholders within Nintendo who participated in the questionnaire surveys. Their valuable input has provided invaluable perspectives and enriched the findings of this study, offering a deeper understanding of Nintendo's role in the video game industry.

Lastly, but certainly not least, I extend my heartfelt thanks to my family members, friends, and relatives for their unwavering support and encouragement throughout this research journey. Their unwavering support, understanding, and encouragement have been a constant source of strength, motivating me to persevere in pursuit of knowledge and academic excellence.

Together, the collective efforts of these individuals have played an instrumental role in shaping this research study, and for that, I am sincerely grateful.

Glossary

List of Tables

List of Figures

List of Appendices

Chapter 1: Introduction

Background/Context of the Research

Firstly, in the fast growing and evolving technological age; the gaming industry has seen substantial progress and transformation. Once confined to specialised markets, video games have evolved into a global trend with technology developments and social transformations playing critical roles in this exponentially growing evolution. Nintendo, which is a major participant in this business has been at the forefront of innovation, making both technological and cultural contributions. This dissertation investigates Nintendo's role in influencing the video gaming landscape, focusing on the company's impact on industry development and cultural dynamics.

Research Question (s)

How has Nintendo contributed to the development and transformation of the video game industry, both technologically and culturally?

1.5 Research Aims and Objectives

The primary aim of this research is to analyse the multifaceted contributions of Nintendo to the video game industry. The objectives include:

Investigate the technological innovations introduced by Nintendo and their impact on the industry.

Examine the cultural influences of Nintendo's games and characters on a global scale.

Explore the interplay between technological advancements and cultural elements in Nintendo's strategy.

Evaluate the lasting effects of Nintendo's contributions on the overall development and transformation of the video game industry.

Chapter 2: Literature Review

2.1 Introduction of Literature Review

Start writing here2.2 Main body with heading and sub-headings

Start writing here2.3 Conclusion of Literature Review

Start writing hereChapter 3: Methodology

3.1 Research Process

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3.2 Research Approach

This study adopts a mixed-methods approach, combining qualitative analysis of historical data with quantitative assessments of market trends. Drawing inspiration from Johnson's (2018) methodological approach, this comprehensive strategy allows for a holistic exploration of Nintendo's contributions from both technological and cultural perspectives. Furthermore, the qualitative analysis of historical data not only unravels a rich narrative, providing depth and context to Nintendo's journey but also captures pivotal moments and decision-making complexities. Simultaneously, quantitative assessments of contemporary market trends ensure the research remains rooted in the dynamic gaming landscape, using statistical consistency for a comprehensive examination of sales figures and technological specifications. This integrated approach; strategically aligned with Johnson's (2018) methodology seeks to transcend the limitations of singular methods. This will ensure a better understanding of Nintendo's transformative impact on both technological and cultural dimensions within the broader video game industry.

3.3 Research Strategy

Employing a case study methodology, the research focuses exclusively on Nintendo as a singular entity within the video game industry. This strategy, as suggested by Thompson (2017); facilitates an in-depth examination of Nintendo's specific contributions, providing a new understanding of their impact. Additional case studies on specific Nintendo game releases, such as the success of "The Legend of Zelda: Breath of the Wild," offer further depth to the analysis that show that Nintendo not only releases new video games towards the already highly competitive industry but does it in a way that is different than other competitors. Also, by thoughtfully choosing a diverse range of examples this research aims to paint a vivid picture of how Nintendo's impact has unfolded over time in various gaming scenarios. Specifically, the interviews that are conducted towards consenting parties follow a targeted approach which ensures that we get insights from different corners of the industry and a wider group of people involved. This thorough methodology is like a tool; helping us unravel the details of Nintendo's strategies, innovations and cultural influences. It's my way of making sure we dig deep and get the full picture in this study.

3.4 Research Methodologyand Tools

This research will undertake a thorough examination, leveraging a comprehensive review of historical documents, market reports and academic literature. Quantitative analysis, encompassing sales figures, market share and technological specifications, will be conducted using detailed analysis and statistical methods. Drawing inspiration from the methodological approach proposed by Smith et al (2020), this study ensures a robust exploration of Nintendo's pivotal role in the industry. The research will integrate qualitative interviews with key stakeholders, including console designers, the marketing team, game developers and industry experts further enhancing the depth and authenticity of this study. To bring a human perspective to this research, qualitative interviews will engage key figures within Nintendo. This multi-faceted methodology serves as our guiding compass which will navigate the intricate terrain of Nintendo's profound impact on the gaming landscape.

3.6 Sampling Approach

The sample includes a diverse range of Nintendo's products, spanning different eras and consoles. This deliberate selection aims to capture the evolution of Nintendo's impact over time and across various gaming landscapes, aligning with the recommendations of Johnson (2018). Moreover, a targeted sampling approach will be applied for the interviews of the various consenting parties, which ensures representation from various aspects of the industry as well as a broader range of consenting parties to allow for more in-depth analysis and reduce the risk of bias. This layered approach makes this study detailed and helps us really get how Nintendo has shaped the gaming scene.

3.6 Ethical Implications

Ethical considerations involve ensuring the confidentiality of sensitive data, obtaining permissions for data usage and presenting findings responsibly to avoid potential harm or misrepresentation. The ethical framework, as outlined by Thompson (2017), ensures the research adheres to the highest standards of integrity. Furthermore, diligent efforts will be made to secure informed consent from all interviewees, ensuring transparency and acknowledging their right to anonymity. Consent contracts will be carefully prepared and signed by all involved parties, providing a formalised commitment to uphold ethical standards and protect the privacy of participants.

Chapter 4: Findings (Data presentation)

Start writing hereChapter 5: Discussion (Data interpretation)

Start writing hereChapter 6: Conclusion, Recommendations and Implications for Further Research

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References

Start writing hereWord Count

xxxxx words

Appendices

Appendix 1. A blank copy of Questionnaire/Interview Script

Start writing hereAppendix 2. A sample of completed Questionnaire/ A sample of Interview Transcript

Start writing hereAppendix 3. Data Analysis

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