WIC Café to design a café website for their business project based Assessment

Café Story

WIC Coffee’s inception was a childhood outdoor adventure amongst grandma's many fruit trees including the big-leafed and lofty liberica coffee. The cherries’ hues of red, the otherworldly complexion of the green beans, and the aroma of the roast are to be recalled much later through an espresso machine, a grinder, a modified popcorn machine and an insatiable desire to make better coffee.

A special tamper here, a special temperature probe there, joined the growing collection of equipment dedicated to the pursuit of great coffee. A small commercial roaster followed. Then a tiny café tucked away in a quaint suburb became the next outlet for the obsession. The few handfuls of beans at the beginning have turned into a hill of green.

But even great coffee can be made better. So, the madness grows, along with the roaster, the coffee machine, Coffee Lover in Ultimo, WIC Cafe by Coffee Lover in World Square Complex, Micro cart Coffee in Crown Casino.

While we like to work quietly to the tune of our own roasting drums, we also garnered the Australian Barista Champion title, Coffee Art Champion title, the NSW Championship titles, the inaugural Asia Pacific Cupping Champion title, the Coffee Guide Sydney "Haven Shot" plus 5 "coffee beans" Award in 2018 and 2019 and the "Best Coffee" award in the SMH Good Cafe Guide in 2017, 2018 & 2019.

The café is use to opened and served customer on the premises. During the Covid-19 pandemic, customers behaviour has been changed, sale record indicates that 60% sale dropping due to the restriction and social distancing regulation.

Café Statistic before 2020 Covid-19 pandemic

Customer Age range

• 10-15 years 5%
• 16-25 years 20%
• 26-35 years 30%
• 36-45 years 30%
• Over 45 15%

Sale Record: average of 2875 cups per weeks

Signature Coffee bean:

• Kenya Arabica beans
• Indonesia Arabica beans

Open Hours:

• Monday - Wednesday & Friday 7:00am - 5:15pm
• Thursday 7:00am - 6:15pm
• Saturday 8:00am - 4:15pm
• Sunday 10:00am - 2:45pm

Your tasks:

Task 1

Analyse business requirement/needs and Identify business problem and goal.

Task 2

Select target user and develop 2 personas.

Task 3

1. Develop WIC Café wireframe and present to trainer. The wireframe has to illustrate all pages for the café website. Website specification as following:

• 4 web pages
  • Home
  • About us
  • Product
  • Contact us

2. Amended the design from trainer feedback (if required). Then develop a digital prototype.

Task 4

Develop a usability testing plan.

Task 5

Conduct usability with at least 6 target users and gather the result.

Task 6

1. Evaluate test result and prepare the summary.
2. Highlight an abnormal value and discuss possible reason.
3. Summary change or improvement will be applied on the prototype and get approve from your trainer.

Task 7

1. Identify and develop quality assurance process for the café website and perform quality assurance test.

• Develop QA checklist and completed the test.

2. Conduct QA testing and completed the check list.

Task 8

Organize documentation for all the above-mentioned tasks with screen shots or evidence photo (if applicable) and prepare a report following a report writing standard to submit to your trainer.

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