you are the supply chain manager of a company you are familiar with (chosen by yourself), critically analyse the companys supply chain and discuss h
you are the supply chain manager of a company you are familiar with (chosen by yourself), critically analyse the companys supply chain and discuss how would you apply the theories and principles learnt in this module to improve the supply chain performance. You are expected to describe the companys supply chain first, and then to identify the key issue(s) or problem(s) in the supply chain, analyse the reasons causing the problem(s) and propose appropriate solutions. USE APA style referencing only (3000 words)
NOTE:-
the critical analysis should be underpinned by up-to-date peer reviewed academic journal articles and examples and cases (not limited to the selected company).
APA STYLE ONLY referencing (references must be good quality journal articles and books from the university Library and other data bases such as Emerald, Science Direct and Business Source premier). In text referencing: you must use references appropriately in the text by using them where required.
SECTION1: DESCRIBE THE COMPANYS SUPPLY CHAIN FIRST
Choose company: Manufacturing firm (rather not choose service firm)
Describe Company background and its supply chain operation
Draw simple diagram to descript the supply chain.
Identify problems / key issues on its supply chain / operations.
Apply fish bone diagram (cost and effect diagram) to do root cause analysis
SECTION 2: IDENTIFY THE KEY ISSUE(S) OR PROBLEM(S) IN THE SUPPLY CHAIN + RECOMMENDATION.
What is the issue. Focus on 3 root causes (link to aspect in supply chain operations)
what is the impact?
SECTION 3: ANALYSE THE REASONS CAUSING THE PROBLEM(S) AND PROPOSE APPROPRIATE SOLUTIONS.
Analyse root cause of its problems
Propose solution / how to improve.
(Theories and principles learnt in lecturers as detailed below should be applied to the selected supply chain to justify analysis).
Operations strategy
Order Winning/Qualifying Factors
Fisher model - efficient v responsive supply chains
Operation Evolvement and Mass Customization
Forms of waste
5Ss
Lean Strategy
PRODUCTION STRATEGY
New product development (NPD) process (i.e. new product opportunity, idea generation, idea screening, business analysis, prototype development, test marketing, commercialisation/launch)
Project processes
Jobbing processes
Batch processes
Mass (line processes)
Layout (fixed position, functional, cell, product)
JIT Strategy
QUALITY MANAGEMENT
Quality defined.
Tools and Techniques for Quality Plan and Control.
Flow diagrams
Cause and effect diagrams,
Checklists,
Histograms,
Scatter diagrams, and Control charts.
Process variability
SUPPLY CHAIN CO-ORDINATION
Supply chain coordination and the bullwhip effect
Effect on performance from lack of coordination
Obstacles to coordination in a supply chain
Managerial levers to achieve coordination
Achieving coordination in practice: CRP, VMI and CPFR
SUPPLY CHAIN NETWORK DESIGN
The role of network design in the supply chain
Factors influencing network design decisions
Framework for network design decisions
Supply chain risk management
Drivers of risks
Supply chain risk mitigation strategies
REVERSE LOGISTICS AND CLOSED LOOP SUPPLY CHAIN
Closed-Loop Supply Chain (CLSC) definition
Why CLSC
Types of product return
Assessing the Economic Attractiveness of Reuse Activities
Road map for reverse supply chain design
Distribution strategy
what factors impact customer value (i.e response time, product variety, product availability, customer experience, order visibility, returnability)
what factors impact supply chain cost i.e. inventory, transportation, facilities, information
design options for a distribution network i.e. manufacturer storage with direct shipping, Manufacturer storage with direct shipping and in-transit merge, Distributor storage with carrier delivery, Distributor storage with last-mile delivery, Manufacturer/distributor storage with customer pickup, Manufacturer/distributor storage with customer pickup, Retail storage with customer pickup
Supply chain strategy
Supply chain participants
Factor for push pull strategy decision (i.e. demand uncertainty, economies of scale)
Five drivers for decision or five supply chain drivers (i.e. production, inventory, location, transportation, information)
Supply Chain planning
Demand Forecast
Aggregate Planning. Once demand forecasts have been created, the next step is to create a plan for the company to meet the expected demand at aggregate level, rather than SKUs level
Product pricing
Inventory management
What are the ways to reduce safety inventory?
reduce demand uncertainty-----Learn to do better product demand forecast
Reduce Order Lead Times-----Shorter lead times mean less safety inventory needed for coverage
Reduce Lead Time Variability-----Further reduces need for safety inventory
Reduce Availability Uncertainty-----Ensure product availability when demand occurs
PROCUREMENT AND SOURCING
Manufacturing strategy considerations in-house or outsourced
Cost drivers
