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Assignment Brief
Module Title: Small Business Management
Module Code: BAE_6_SBM
Assignment No/Title: Coursework Business Model Canvas & Business Report Assessment Weighting: 100%
Submission Date: 15 December 2023 Feedback Target Date: 10 January 2024
Module Lead: Zoe ODonnell Word count:
4,500 (10%-/+)
Submission Instructions:
This assignment is to be submitted electronically
This assignment must be submitted electronically by 4.00 pm on the submission date.
To submit electronically you must upload your work to the e-submission area within the respective module on Moodle.
Multiple drafts can be submitted up to the submission date.
Please remember you must leave at least 24 hours between submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time has passed.
You are reminded of the Universitys regulations on academic misconduct and plagiarism. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.
Your citation needs to follow the Harvard style referencing.
The Assignment Task(s)
This Assignment was developed to assess the following Learning Outcomes:
Develop an understanding and critically evaluate how SMEs secure and deploy resources in traditional and international contexts.
Select, evaluate and apply concepts, tools and techniques to the effective running of SMEs to make informed management decisions for domestic and international growth.
Critically evaluate SMEs and family-owned small businesses characteristics, behaviour and motivations and arrive at informed conclusions about business opportunities and threats in domestic and international business contexts.
Demonstrate fine grained knowledge about the peculiarity of SMEs and family-owned businesses in terms of people, cultures, business and management.
Develop enterprise management skills and demonstrate an opportunity recognizing and effectuation mind-sets to successfully manage SMEs in domestic and international business contexts.
The brief for this assessment is as follows:
A business model canvas about SMEs international venture supported / accompanied by a business report about the SME (4,500 words)
Students are expected to:
Imagine that they are a Business Manager for a company of their choice*. They need to create a Business Model Canvas (with supporting synopsis) and write a Business Report, focusing on the international expansion to a 2nd Country i.e., in addition to the Country where the company was incorporated. They will need to identify and analyse the chosen companys current business and then offer recommendations for its growth and maturity that includes an international expansion.
*The company must be a micro, small or medium sized business i.e., an EU classified real-life SME. Additionally, it must currently operate i.e., trade, in only one Country.
This is an individual piece of work. There is no requirement to conduct primary research.
Further details on the assessment, including suggested structure, guidance on report writing and what we expect to be included can be found on VLE.
Assessment Criteria:
This Assessment is being marked according to the following rubric:
Business Model Canvas
Using the original framework (Osterwalder 2005) complete all x9 building blocks comprising 4 sections:
Infrastructure; Key Activities, Key Resources, Key Partnerships
Offering; Value Proposition
Customers; Customer Segments, Channels, Customer Relationships
Finances; Cost Structure, Revenue Streams
Suggested word count: 500 words
20
Business Model Canvas supporting synopsis
To aid further clarity write a concise explanation of each of the bullet points included in the Business Model Canvas
Suggested word count: 1,000 words
20
Business Report
Write a Business Report to accompany the Business Model Canvas (and synopsis) that details growth and maturity ideas around an international venture that the company could explore i.e., expansion to a new Country
The Business Report must include:
Introduction
Background
Findings
Discussion
Recommendations
Conclusion
Suggested word count: 3,000 words
50
Presentation
The presentation marks will be awarded for discursive ability, layout i.e., title page, contents page, report numbering etc and referencing 10
