4146583495236500-312821495701100-31282116844203271553167640014437892562726001443790168442006858000168441004957011253866400495701116844200464820-1652
4146583495236500-312821495701100-31282116844203271553167640014437892562726001443790168442006858000168441004957011253866400495701116844200464820-165227000
3248531435768Company Name
Business plan
PreparedYYYY-MM-DD
0Company Name
Business plan
PreparedYYYY-MM-DD
Table of Contents
Executive Summary 4
Business Overview . 4
Products & Services ...... 4
Financing Needs...... 4
Key People ...... 4
Business Overview.... 5
Business Description ...... 5
Industry Overview & Trends 5
Market Analysis...... 5
Competitive Analysis.. 6
Sales and Marketing .... 7
Target Market.... 7
Promotion & Sales .. 7
Pricing and Distribution ... 7
Customer Service Policy . 8
Operating Plan ....... 9
Key Milestones.. 9
Innovation Strategy.. 9
Chain, Channels & Partners... 9
Key Risks & Contingencies... 9
People . 10
Description of the Management Team .. 10
Description of Advisory Team ..... 10
Organization Structure ..... 10
Management Process ..... 10
Financial Projections ....... 11
Revenue Assumptions . 11
Income Statement.... 12
Balance Sheet.... 13
Cash Flow... 14
Startup Costs. 15
Ratio Analysis.... 15
Additional Funds Needed (AFN) ... 15
Exit Strategy & Timeline .. 15
Appendices . 16
PESTLE ... Porters 5 Forces .. TAM, SAM, SOM & TOM ... Value Proposition Canvas ... Competitive Analysis... Target Market Archetype.. Business Model Canvas ...... Milestones Gantt Chart . Demand Forecast.. Financial Pro-Formas.. Ratio Analysis.. Executive SummaryYour executive summary provides an overview of your project, a description of your current business or business idea as well as a simple explanation of your activities.Business OverviewWhat to include here:
What is the key problem youre solving?
What solutions do you provide to your customers?
How does your company fit within the current market?
What are the current major initiatives of your business?
Where is your company located?
Products and ServicesWhat to include here:
What products or services are you currently selling?
Financing NeededWhat to include here:
What is your current sales level?
Are you looking for additional funds needed?
How do you plan on investing the money?
Key PeopleWhat to include here:
Who are the main people in your business?
What is their experience & responsibilities within the company?
01.
Business OverviewProvide a concise description of what you do and who you serve. Use this section to highlight your competitive position; include the size of the market, competitors, market and technological trends, and identify laws that regulate your industry.
Business DescriptionWhat to include here:
What solutions do you provide to your customers?
How is the company trending? Where do you fit within the industry or market?
What are the current major initiatives of the business?
Where is your company located?
How long have you been around, and whats changed since you first started?
Industry Overview and TrendsWhat to include here:
Whats happening in your industry, or in the market where youre selling, that could have a positive or negative impact on your company?
Think about the PESTLE factors; what are the macro factors youve taken into consideration?
Have you seen an uptick in demand for a product or service?
Is the population changing? Are you customers getting older?
Is your current product or service at risk of becoming obsolete, forcing you to change?
Have new competitors emerged?
Could new regulations, tax or trade laws have an impact on your business?
Market Analysis
What to include here:
Think back to Porters 5 Forces; how attractive is the landscape youll be competing in?
What are the barriers to entry?
Whats the power dynamic like for potential suppliers?
How are customers solving their problem now? Think about substitute solutions youve considered.
Market SizeWhat to include here:
How have you defined your TAM, SAM, SOM, TOM?
Economics of the Business ModelWhat to include here:
What products or services are you currently selling?
Whats the price? What are the unit economics of the business? (How much do you charge/unit and whats the projected margin?)
How are you planning to generate revenue? Revenue streams?
Whats the projected CAC? Is there evidence of CLV (customer lifetime value; how long you think a customer will remain active and have multiple purchases... or if its a projected SaaS model, how many months/subscription cycles do you believe an average customer will have?)
The CompetitionCompetitive AnalysisWhat to include here:
Who are your direct competitors?
Who sells similar products or services in your market?
Can you also identify indirect competitors?
Are there companies disrupting or undermining your industry or selling a new product or service that may replace yours?
Competitors Strengths and WeaknessesWhat to include here:
Where do you see your competitors as vulnerable?
What are they doing successfully?
Competitive Advantage(s) and DifferentiatorWhat to include here:
What would make customers choose your product or service over your competitors offerings?
Whats different about your product or service?
What unique solution are you offering?
Do you have unique means of distributing your product or service?
02.
Sales and MarketingThis is really the execution of how youll generate revenue for the business. How are you going to reach your customer, through what kind of channels, what kind of sales process do you think will be needed? What kind of marketing activities do you feel will be needed to generate revenue (dont be afraid to think creatively here about specific marketing campaigns that would work best for your target market).
CustomersTarget MarketWhat to include here:
Describe your ideal customer. Whats the customer archetype?
What are their needs?
How is their purchasing behavior when looking at your type of product category?
Promotion & SalesWhat to include here:
How are you reaching and selling to customers?
Through what types of channels?
Whats the sales cycle?
Think about the 4Ps and the AIDA funnel.
Whats the positioning statement to clearly indicate where you position your company vs. everyone else in the industry?
Whats the cost of the sales activities needed? (Tradeshow fees, offshore services, subscriptions etc.)
Whats the cost of the marketing activities needed? (specialized campaigns (pop-ups), ads, marketing agencies etc.)
Pricing and DistributionWhat to include here:
How do you price services or products?
How do you deliver your product or service?
Are there different ways to deliver your product or service? Whats most convenient for the end user?
Is there anything external that could affect or alter your pricing or delivery?
Customer Service PolicyWhat to include here:
What kind of service or product guarantee does your company offer?
Do you have a warranty?
What happens if your services or goods arent available when the client needs them?
03.
Operating PlanThis is about where the rubber meets the road, what are the tangible milestones you see the business needing to hit in the next 3 years to get to a stage of profitability.
Key MilestonesWhat to include here:
What steps need to happen to create the product be ready to launch?
Obvious major steps; launch the business, enter the market, execute sales plan & tactics
Provide a Gantt chart to indicate what key milestones are anticipated in a particular timelineInnovation StrategyWhat to include here:
Whats the new product development timeframe horizon?
What are the costs & required resources needed to permit the development timeframe?
Will you have to purchase new equipment or replace/upgrade existing equipment soon?
Chain, Channels & PartnersWhat to include here:
Whats the production process and flow chart?
What channel partners do you need? What are their roles in the overall supply and distribution chain?
Do you rely on one or two primary suppliers?
If you are dependent on a supplier to run your business successfully, identify it here.
Key Risks & ContingenciesWhat to include here:
Identify any internal or external events that could trigger an adjustment in your timetable.
Could there be delays in product development or delivery?
Is there anything that could affect your cash flow?
How will you monitor and mitigate these risks? Whats Plan B?
04.
PeopleIdentify key people within your organization, along with external advisors that you rely upon to conduct your business successfully.
Description of the Management Team
What to include here:
Include name, title, short bio and itemized responsibilities of the management team.
What do they each bring to the table? General skill sets.
Description of Advisory Team
What to include here:
Do you have lawyers, accountants, financial advisors, trade /distribution consultants, or external sales representatives that you engage regularly to offer advice and support your business?
Organization Structure and ChartWhat to include here:
Whats the org chart now and projected out over the next 3 years?
Who will they report to?
Management ProcessWhat to include here:
Whats going to be the recruiting, onboarding process?
Whats going to be the reward structure?
05.
Financial Projections
Revenue Assumptions (Demand Forecast)What to include here:
What do you expect the demand will be like for the first 3 years of the business?
What is the ramp up period until you feel youll be operating at full capacity?
What kind of seasonality are you assuming? What will be the slow months of the year and the most active?
Income StatementWhat to include here:
Copy and paste from the financial model that has forecasted out financial projectionsBalance SheetWhat to include here:
Copy and paste from the financial model that has forecasted out financial projectionsCash FlowWhat to include here:
Copy and paste from the financial model that has forecasted out financial projectionsStartup CostsWhat to include here:
How much is needed in order to launch?
Ratio AnalysisWhat to include here:
Key ratio metrics with industry comparablesAdditional Funds Needed (AFN)What to include here:
Is external financing needed? If so, how much?
What will additional funds be used for?
Exit StrategyWhat to include here:
What does success look like to you?
What are your expectations for the business down the road? Sell it off?
Whats the timeline expectation to exit?
06.
Appendices
This is where you can copy and paste over key models and tools you have already completed throughout the program to act as a show your work and give depth as to how you arrived at key assumptions about the business, industry and competition.
