Aapplied Project (2,000 words) 30% by 11:59pm on Thursday, 19 Oct 2023.
Aapplied Project (2,000 words) 30% by 11:59pm on Thursday, 19 Oct 2023.
We choose Juice The company we choose is NONPAREIL JUICE: SUNRAYSIA FIVE STAR
Details:
PLs follow the below template and make sure that all the Hight light has include in the report
The report should have the following components: Watch this video to write this report : ( https://www.youtube.com/watch?v=cErynzT7Shk )
1. Introduction (~100 words) The introduction should highlight the main purpose of your report. Further, it should guide the reader/examine on the structure of your report.
2. Description of target market (~250 words)
3. New brand strategy with focus on digital (this is the focus of your assignment) (~1400 words)
a. Description and justification of brand elements of the new product range.
b. Description and justification of relating marketing mix elements.
c. Highlighting of secondary brand associations.
d. Digital execution of brand strategy
4.Conclusion (~250 words)
5.References.
6. Appendix: Secondary research ( for this one remember to have netnographies)
a. Undertake netnographies on 1) consumers use of product category, 2) their perceptions of the product category, 3) consumer perceptions regarding expected/required benefits of using this product category, and 4) challenges of branding this product category. (Attach netnography summaries and results in the appendix).
b. Provide analysis and findings(A netnography is a written account resulting from fieldwork studying cultures and communities that emerge from on-line, computer mediated or internet-based communications. It observes general guidelines and traditions of ethnography).
Details Digital PosterPresentation of developed brand strategies is done via a digital poster. The digital poster has to demonstrate the new developed digital brand strategy including brand strategy elements, secondary brand associations within the overall marketing strategy and its digital execution.While designing the digital poster, teams must remember to focus on:
* Graphics and colour.
* Placement of the brand elements.
* Information provided.
* Visual appeal, concisely communicating the identified brand strategy elements.
Marking Guide
The below is our ideas pls based on this idea to write it:
The packaging : We want to make the juice bottle a glass bottle so you can see the edible glitter inside ( https://www.amazon.com.au/Sparkle-Cocktail-Beverages-Shimmers-Friendly/dp/B0B69Y422M/ref=asc_df_B0B69Y422M/?tag=googleshopdsk-22&linkCode=df0&hvadid=650867702547&hvpos=&hvnetw=g&hvrand=16644782687089314108&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9071869&hvtargid=pla-2204236832823&psc=1 )
Our juice will have a Bling Bling ( glitter) inside it that is our new product
Also, this report need to create a poster and it needs to base on our new product which is the 2 dot points we talking about
Our product also going to sell at popup store at Westfield
Target market: event or part - > upper class people ( rich people)
