Analyze The Key of Marketing Problems & Marketing Strategy Apart From NGO's Social Services - Marketing Assignment Help
Assignment Task -
Expected plan: Strategic plan on how to sell tickets to increase the foundation’s funding through the annual Yacht Race?
Current challenges: the disconnection between the foundation and target audience: very niche target market; aiming at the educational market only: lack of brand awareness
- lack of sustainable sponsorships and fundings
- over-reliance on grants and public donations
- lack of marketing budget
- lack of customer engagements;
The marketing program doesn’t communicate or relay the message the foundation would like to direct the audience.
Reasonable goals: increase sponsors/ key partners need strong communication tools in order to receive grants and donations: how to make what the foundation offers to fit with the market? : appeal to the public that disability can manage like others.
Analyze Key Marketing Problems
Next, on the basis of your research, you should identify the current or potential challenges/problems of the focal NGO. Also, it is important to distinguish between symptoms and causes of the problems. You should not just report the symptoms, instead, you should dig deep to find out the underlying causes of such symptoms. Students should use research findings to justify the existence of the identified problems. You may also use frameworks and theories learned in this subject to analyze the focal NGO’s problems
- What are the objectives of the NGO's social services? Are they clearly stated? Are they consistent with the objectives of the organization?
- Are the NGO's marketing strategies/programs well planned and laid out? Are the marketing strategies consistent with sound management principles? ? To what target audience are the marketing activities directed? Is it well defined? Is the market large enough to justify the marketing efforts?
- What services are being offered by the NGO? What is the width, depth, and consistency of the organization’s portfolio of services? Does the NGO need new services to complement its existing offering?
- What promotion mix is being used? Are the promotion activities consistent with the organization's image? What could be done to improve the promotion mix? ? Are the managers capable to translate marketing strategies into sound action plans? Do managers undertake systematic marketing planning? What unique advantage do the NGO's services offer to users (customers)? If none, what can be done to gain a competitive advantage in the (non-profit) market space?
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