Assessment 2: Data analytics project

Assessment 2: Data analytics project

Instructions

Overview

Length: 2000 words (+/- 10%)

In Assessment 1 you considered the value of data for business decision-making.

For this assessment, you are required to approach it as a new employee at an indie gaming development company, Games R Us.

Scenario: Games R Us

Games R Us currently have only one game to their name: Forest of Animals. Due to the unprecedented success of Forest of Animals, Games R Us has extra revenue that they would like to reinvest into the development of new video games. However, they are unsure about which games, genres or platforms are most profitable. The CEO of Games R Us wants to launch these new games globally, but is asking you for recommendations on where the organisation should launch first. Games R Us notifies you that a previous graduate analyst compiled several graphs for a dataset they purchased containing video game sales information (in millions) up until the year 2016. Unfortunately the analysis was difficult to interpret. Games R Us is requesting that you examine the compiled output and build a convincing story on how the company should proceed with their investments.

Before you begin, download the following 10 output files.

BCO7000 A2 File 1 - Count of platform (PNG 14 KB)BCO7000 A2 File 2 - Genre count (PNG 10 KB)BCO7000 A2 File 3 - Global sales by genre per year (PNG 25 KB)BCO7000 A2 File 4 - Global sales by platform per year (PNG 22 KB)BCO7000 A2 File 5 - Most popular game per year (PNG 20 KB)BCO7000 A2 File 6 - Most popular genre per year (PNG 11 KB)BCO7000 A2 File 7 - Releases per year (PNG 11 KB)BCO7000 A2 File 8 - Sales by genre (PNG 10 KB)BCO7000 A2 File 9 - Sales by platform (PNG 11 KB)BCO7000 A2 File 10 - Scatterplot (PNG 15 KB)BCO7000 A2 File 11 - Summary (PNG 26 KB)

Task

Describe the video game sales dataset and identify and list any potential issues with drawing conclusions based on this dataset. (200 words)

Conduct research into current trends and discussions in video game sales. (equivalent to 500 words)

Summarise your research, providing context to Games R Us about the global video game market. (equivalent to 200 words)

Analyse the figures provided: (300 words)

Summarise the dataset and interpret the means for sales revenue for North America, Europe, Japan and Other. (equivalent to 100 words)

Interpret the scatterplots. (equivalent to 100 words)

Identify which games, genres and platforms show the highest sales. (equivalent to 100 words)

Compile a short report for an upcoming company meeting, interpreting the most relevant graphs. (600 words)

Provide recommendations for what type of video games Games R Us should invest in, and any additional recommendations about what additional data or analysis may assist you with drawing a more robust conclusion. (200 words)