Assessment 4 Topic: Social Media in education using social media for persuasive effect (30% value)

Assessment topic:

Assessment 4 Topic: Social Media in education using social media for persuasive effect (30% value)

Assessment purpose:

Provide a discussion on the topic of social media use in education. Outline the benefits and potential issues and recommendations as to how the issues could be addressed.

Design and develop an engaging, multimodal LinkedIn Post which persuades readers to attend an event. Justify language and design choices used in the text in terms of its audience and intended purpose.

The assessment refers to a, b and c.

Task details:

Section 1: Discussion

Provide a discussion on the topic of social media use in education. Outline at least three benefits and two potential issues of social media use in this context. Give recommendations as to how the issues could be addressed.

Section 2: Design

Using the social media platform, LinkedIn, put forward a creative post which persuades students to attend a specific event (the event type will be different for each tutorial group and will be provided by your tutor).

Design a professional LinkedIn profile page that presents yourself positively and professionally. Include a post which outlines the purpose and details of the Event, and who it is aimed towards. Ensure your language and visual design suits the texts purpose and the intended audience.

Section 3: Justification

Outline specific persuasive language features and engaging design features you have used in your LinkedIn post and justify why these specific features are appropriate for the intended audience and purpose of the text.

AI TOOLS CAN BE USED TO HELP GENERATE IDEAS BUT NOT TO CREATE A WRITTEN RESPONSE. ANY USE OF AI MUST BE ACKNOWLEDGED AND CITED APPROPROTALEY OR IT WILL BE DEEMED AS MISCONDUCT

Language and Structure:

Include the KOI cover page as your first page for each part of the assessment (found in the assessment section on the BUS100 Moodle page)

Use the suggested structure, including headings and subheadings where needed:

Title: Assessment 4 Social Media for Persuasive effect

Discussion social media use in education

Provide a discussion which outlines the benefits of social media in educational settings. Consider one issue of using social media but recommend how this could be addressed. Support your discussion with relevant, recent research and include references to at least 3 sources.

Reference list: (List must only contain at least THREE sources one of which must be the Assessment 4 Reading, provided on Moodle)

Design Using LinkedIn to promote a social event

Grab the attention of the intended reader and outline details of the Social Event (which will be provided to you by your tutor) including dates/times and who can attend. Use persuasive language to encourage them to attend the event and interactive elements for them to actively engage with your post.

Ensure the language, images and any other visual/sound elements are appropriate to the context, purpose, and audience.

Justification of design ideas

Outline key persuasive elements of your design and language choices in the post and justify why they are appropriate for the intended purpose and audience.

Please use the Assessment 4 structured template on Moodle as a guide

Format: Double spaced text, right and left justified. Double, double spaced between paragraphs and references where appropriate. Use subheadings as required.

Referencing: Presented using Harvard Style. Referencing must include in-text citations and a reference list to be complete.Support: The Learning Support Centre It is highly recommended that you visit and consult lsc@koi.edu.au for their advice before submitting your Assessment.

Ensure that you view all resources relating to this assessment including sample assessments which can be found in the assessments section on the BUS100 Moodle page. Please address any misunderstandings with your tutor in the first instance.

Academic Integrity: All students are responsible for ensuring that all work submitted is their own and is appropriately referenced and academically written according to the Harvard guidelines.

Submission requirements details:

Due: Week 9 (Sunday, 5pm) Upload to Turnitin