Assessment Information - GMBA8011 Be competitiveAssignment 1: Strategic Analysis
Assessment Information - GMBA8011 Be competitiveAssignment 1: Strategic Analysis
Type of Assessment: Case study analysis
Due: Week 3, 7th June 2023 5 pm
Weighting: 40%
Type: Case analysis
Length: 1000 words (excluding title page, table of contents and references. Appendices are not allowed.)
Format: Individual written report
Detailed instructions:
In this written report, you will be asked to conduct a strategic analysis of a company. You are free to choose a company from Apple, Tesla, and Microsoft in analysing its business strategy (i.e., choose one from the 3 companies provided). This assignment requires you to demonstrate your understanding and ability to apply key concepts, frameworks and tools of strategic management to evaluate the strategic position of the chosen company and provide an analysis and recommendation for its future strategic direction.
The objective of this assignment is to demonstrate your strong understanding of the concepts and tools that underpin and guide the practice of strategy, and then to draw on this understanding to critically analyse a business of your choice. The focus of your analysis and report should on the business level of analysis.
Report format:
The following list sets out the sections of your report.
1. Title page
In the title page, you should include:
Title of the report.
Name and student id.
Date and unit code.
2. Introduction (100 words)
A concise introduction to the report outlining the company you choose, and current situation of the company.
3. External analysis (400 words)
3.1. Provide a summary of your businesss macro environment. Explain which two influences in your analysis are likely to be the main drivers for change in the future.
3.2. Describe in brief the two key forces from the Five Forces framework in your businesss industry environment.
4. Internal analysis (300 words)
Describe and evaluate the strategic resources and capabilities of the business.
5. Opportunities/ Challenges (200 words)
Based on 3 and 4, identify the opportunities and challenges of the business.
6. References
List all of the references referred to in the report. Use the Harvard system of referencing.
Report Format
Line spacing 1.5; Font size 12
