"Strategic Case Analysis: Toyotas Electrification Strategy in the North American Automotive Market

Assignment 1 - Case Study

Value:40%

Group or individual:individual

Word limit:2000 words(+/- 10%)

Unit Learning Outcomes:

• ULO1 Evaluate and investigate appropriate frameworks and models relating to strategic management in an international environment


• ULO3 Evaluate a range of concepts, frameworks and models across different regional and cultural contexts


• ULO4 Synthesise and research relevant concepts, frameworks and models to identify critical issues in complex, multi-dimensional problems and provide practical, yet innovative, solutions for managers and organisations.

Instructions

You are required to complete a report with the following components:

1. Main report:complete ananalysisand make a series ofrecommendationsconcerning the automobile manufacturing company 'Toyota' (1800-2000 words)


2. Podcast reflection section:listen to and reflect on a selected McKinsey podcast episode assessing the macro business economics of vehicle electrification (300-350 words)

The objectives of the case report analysis are to:

• assess how well you can use and leverage strategy frameworks and tools to diagnose competitive positions of Toyota;


• examine your ability to develop strategy recommendations that are persuasive, justified, and well-presented; and


• gauge how well you can synthesise and integrate a diverse information base to demonstrate higher order thinking in presenting strategic analyses and recommendations.

(1) Main Report:

• The case needs to address the structural transformation in Toyota's largest market,North America, where consumer demands towards vehicle electrification are changing. Provide a brief overview of Toyota's internal firm resources for context, but focus most of your strategic framework analysis on theexternal environment, e.g. industry competition, consumer trends and regulations for informing strategic recommendations.


• You must display nuanced understanding of the industry's complex consumer, technological and regulatory trends - this is why this case study is challenging and demands strategic thinking!Emphasize strategictradeoffs and risksof the recommended strategy.


• You will need to develop a logical structure to your report, including an introduction, an overall assessment of the industry using strategic management frameworks (drawing onBOTH industry reports and peer-reviewed academic business journal articles), and a conclusion section with strategic recommendations for Toyota during the period 2025-2030.

(2) Podcast Reflection section

• Podcast link:Electric vehicles are here, and large-scale adoption is...near?Links to an external site.


• Choose 1-2 key ideas from this podcast and reflect on how these ideas relate to your main report analysis and strategy recommendations, using 300-350 words max. This may include highlighting conceptual connections between the podcast and the report, and integrating your strategic framework insights with ideas from the podcast in a manner showcasing podcast-informed critical reflection. This reflection should be in a section/box titled 'Reflection on Strategy the Future of Electrification' at the end of your report, e.g. after your conclusion and strategy recommendations and before your reference list. Cite the time in the podcast where your key ideas are found.

Summary points:

• Maximumlength of1800-2,000 wordsfor main report, plus additional300-350 wordsfor your podcast reflection section. This excludes your list of references, figures, tables and graphs. Penalties are applied for reports outside of this word range.


• Figures, tables and graphs do not count towards final word count, but do not use excessively, e.g. 3-5 maximum.


• Please use prose writingNOTa laundry list of bullet points.


• Use and cite scholarly references.


• Typed in Times Roman 12 pt font, withdouble spacing, 2.54 cm top/bottom/left/right.


• Late submissions willNOTbe accepted beyond the processes outlined in the student regulations.


• Paper must be submitted online.


• Add a word count at the end of the paper(before the reference list and appendices)


• If there are significant amounts of text in your report that contain empirical and academic statements but have no citation to the relevant sources, you will be penalized with reduced grades.


• Provide an assignment submission sheetwith your name, student number and unit code.

Resources

• APA 7th Referencing GuideLinks to an external site.Links to an external site.


• Academic Integrity