Subject Code

MKT206

Subject Name

Introduction to Entrepreneurship

Semester #, year

Semester 1 2025

Assessment #

1

Due Date

Week 3

Weightage

15%

Total Marks

100

Group/ Individual

Individual

Assessment Type (Report/ Essay/ Case Study/ Presentation, etc.)

Essay

Word Limit

1500 words (+/-10%)

Document Submission

Type Accepted

doc/docx/pdf

Learning Objectives Assessed in this assignment

SLO1, SLO5

Cross Reference to BBIS Course Learning

Outcomes (CLOs)

CLO1, CLO2, CLO3, CLO5, CLO6

Cross Reference to BBM

Course Learning Outcomes (CLOs)

CLO1, CLO2, CLO3, CLO4, CLO5, CLO6 (Developed)

Assignment Format and Layout

1. Use the Coversheet Template to prepare your assignment (Available for download from your subjects assessment instructions page in your LMS)

2. Save your document with the following naming convention:

studentnumber_coursecode_A1.doc/docx/pdf

o E.g.: AIIHE00000_ECO101_A1.docx

3. Number all pages in the bottom-right corner, starting with the second

page.

4. Font and Size:

o Use a legible font such as Times New Roman, Arial, or Calibri.

o Use a 12-point font size for the main text.

5. Margins:

o Set 1-inch (2.54 cm) margins on all sides of the document.

6. Line Spacing:

o Use single-spacing for the entire document, including the title

and reference pages.

7. Alignment:

o Align text to the left, not justified.

Referencing Style

Harvard

How students will be

assessed

Based on the Assessment Rubric

?

NO AI

AI must not be used in any part of the assessment completion.

Student solely rely on their knowledge, understanding and skills

Knowledge gathered by research, must be cited

?

AI- ASSISTED IDEA GENERATION

No AI content is allowed in the final submission.

AI can be used for brainstorming and generating ideas.

If ideas/ claims generated from AI tools is used, the ideas/ claims need to be backed up by evidence (reference)

?

AI- ASSISTED EDITING

AI used in improving clarity or quality of work (improved

language structure) for final output.

No new content generated by AI is allowed.

The original work by student must be submitted as an appendix (attachment)

?

AI TASK COMPLETION AND HUMAN EVALUATION

AI can complete certain parts of the total task defined in the

assessment brief.

Students critique the content and proper citation is used to evaluate the content legitimacy.

AI contents must be cited

?

FULL AI

AI is used as co-pilot in assessment completion.

AI is used to demonstrate efficient collaboration with technology

to enhance creativity.

AI tool acknowledgement in the assessment

Criteria

HD (85% and above)

D (75 84%)

C (65 74%)

P (50 64%)

F (0- 49%)

Argument and Analysis

40%

Presents clear, insightful, and well- supported arguments with strong critical analysis.

Presents well-structured arguments with good supporting evidence and analysis.

Arguments are present but lack depth and critical analysis.

Arguments are somewhat unclear or weakly supported.

Arguments are unclear, weakly supported, or off- topic.

Use of Entrepreneurial Concepts

35%

Effectively integrates multiple relevant theories and concepts.

Integrates relevant theories with minor inconsistencies.

Includes some theoretical concepts but lacks depth.

Minimal use of entrepreneurial theories.

No relevant theoretical

concepts were included.

Professional Communication

25%

- Exceptionally well- organised, clear, and professional report.

- Writing is free from grammatical and spelling errors.

- Harvard referencing is applied flawlessly, with all sources accurately cited and integrated.

- Report is well structured and easy to follow, with only minor organisational lapses.

- Writing is clear with only a few grammatical or spelling errors that do not impede understanding.

- Most references are correctly formatted according to Harvard, with only minor

inconsistencies.

- Overall structure is adequate but may lack clarity or coherence in places.

- Contains some noticeable grammatical or spelling errors that may distract from the content.

- Referencing shows basic compliance with Harvard, but with several errors or

inconsistencies.

- Significant issues with organisation and clarity make the report difficult to follow.

- Frequent grammatical and spelling errors detract from the professionalism of the work.

- Referencing is inconsistent or poorly executed, with many errors in applying the

Harvard style.

- Poorly structured, disorganised, and very difficult to read.

- Writing is marred by persistent grammatical and spelling errors that severely impede communication.

- Little to no adherence to Harvard referencing, with numerous errors that compromise academic integrity.