B 182, Swarn Nagari
Neha Singh
B 182, Swarn Nagari
Greater Noida, Uttar Pradesh, 201310
mavineha@gmail.com
+917838928828
Date:
Vetassess Skills Assessment Authority GPO Box 2875 Melbourne VIC 3001 Australia
Subject: Working as Management Consultant in a non-consulting firm.
Dear Sir/Madam,
I would like to provide concise insight into how I have acquired the skills and knowledge that makes me a well suited candidate for Management Consultant skills assessment.
I hold an MBA degree with a specialization in International Marketing from APJ Abdul Kalam technical university, I am presently employed as a Business Analyst in an IT consulting firm, where I offer consultation services and oversee end-to-end project management.
I have extensive professional experience in handling client communication, business operations, consumer behaviour, strategy development & product development.
My professional journey includes six years with Dorling Kindersley, a multinational publishing company. Despite it being a non-consulting firm, I can assure that my role involved experience of working as management consultant. I was associated with their global publishers. My primary job responsibility was to provide consultation and recommendations on the company's products and services. This enhanced my ability to manage overseas clients, handle day to day operational activities within the organisation, educate the staff at DK about best practices, implement organisational changes and development of new strategies. Along with my then Head of department I reevaluated and made improvements/upgrades to job duties for some of the staff members and facilitated cross team trainings which significantly improved the workflow in the office.
During my tenure I gained expertise in analysing data and providing solutions by creating and presenting reports in the form of PPT, tables, charts, process flows in MS Visio etc. I regularly analysed the overall performance metrics of the company's website dk.com, managed the appearance of eBooks with description, pricing etc on e-commerce platforms like Amazon & Flipkart, and managed customers cost to product based on geographical regions. Additionally, I played a pivotal role in resolving client queries and regularly presented sales reports to senior management teams. I worked with the marketing team and created digital marketing strategies and promotional material for publishers to showcase in events and on social media platforms, managed end to end process of digital material supply to clients which included multiple follow-ups with design and editing teams performing quality checks before passing on to clients.
Learned client relationship building by facilitating regular calls with publishers and updating them on changes, upcoming products, processes, and answering queries.
The accumulation of above stated expertise led me to my current role in a consulting firm Persistent Systems.
Thank you for considering my application and I am excited about the prospect of contributing my skills & expertise in Australia and make a positive impact in the role of a Management Consultant.
Sincerely,
Neha Singh
Please provide the following details about the consultancy engagements you were involved in for each of your employment period in the below format.
Nature, size and scope of the client organization/ department Project Description Key objectives of the consulting engagements and expected outcomes/ solutions Applicants responsibilities Key stakeholders involved Duration of the engagement
Nature: Holding company with diverse business interests include mortgage financing, real estate development
Size: Private sector holding company (revenue NA)
Scope: Retail Banking, Corporate Banking, Treasury Operations An on-site engagement to provide advice and support to the clients
foray in the banking sector in Kingdom of Saudi Arabia by developing the strategy for the proposed new bank, business plan and feasibility study, governance framework consisting of key banking sector policies and procedures, and developing license application pack for submission to the local banking regulator, Saudi Arabian Monetary Authority (SAMA)
Key Objectives:
Provide consulting services to develop the corporate strategy including vision, mission and objectives of the proposed new bank and identify synergies that the existing promoters and proposed shareholders would bring in the new bank
Deliver objective insights from analyzing the existing macro-economic situation and banking sector in the country including competition analysis, SWOT analysis and regulatory framework overview and advise the client on different market entry strategy options
Identify potential business model options for the bank
Articulate the strategy and define the business model and operating model elements for the new bank including products, services, target segments, value proposition, organization structure, IT infrastructure, processes and controls required to launch and operationalise the bank
Develop a robust governance model and operating and risk management policies and procedures, controls and processes to achieve the proposed banks long-term objectives
Design the license application pack for the proposed commercial bank for submission to the local banking regulator
Expected outcomes:
An objective view of the banking sector landscape in the Kingdom of Saudi Arabia assessing the market potential, target customer segments, gaps in products and services and opportunities for new entrants
Corporate strategy for the proposed new bank aligned with the market realities
Detailed business plan document for the bank highlighting the business model elements including market opportunities, value proposition, products and services, target customer segments, proposed channels and operating model elements including organization structure, manpower plan, learning and development, IT infrastructure, KPIs for the new bank
Detailed financial assessment including forecasted income statement, balance sheet, cash flows, ratio analysis and sensitivity analysis
Governance framework for the proposed new bank including key frameworks and manuals for governance policies and programs, risks, credit, compliance, internal controls, and Fraud and Anti Money Laundering (AML) procedures
Completed license application pack and supporting documents including the business plan, feasibility study, financial model and assessment report, policies and procedures, fit and proper documents for the promoters and shareholders as per SAMA requirements
Develop the project charter including project tasks, resource allocation plan, responsibilities, team structure, timelines and key deliverables, key risks and mitigation plan
Conduct vision articulation workshop with key client stakeholders to identify key stakeholder objectives, aspirations and rationale for setting up a bank
Understand the synergies that the key stakeholders would bring into the new bank
Conduct and review macro-economic analysis
Conduct banking sector landscape assessment to identify key demand and growth drivers, competitor analysis and regulatory assessment
Conduct primary research through meetings with 5 -7 key banks and financial institutions in KSA to corroborate the findings of the secondary research
Comment on advantages and disadvantages of selected business model options and provide recommendation to the client on the most suitable business model
Conduct a business opportunity workshop to develop the initial strategy, which will be discussed, challenged, and debated, factoring in the views of various stakeholders, Government initiatives, and preliminary market understanding
Define the business model elements
Determine the operating model elements
Define the IT strategy
Develop financial projections
based on the overall strategy, organisation structure and key support function of IT for a 5-year period
Actively support development of governance framework, including organization structure, roles and responsibilities of the Board, policies and procedures related to risks management, credit, compliance, internal controls, and Fraud and Anti Money Laundering (AML)
Highlight and discuss operational risks, project execution risks and business risks with the client leadership team
Support the business in developing a project delivery plan, risk management plan and a control assurance document
Develop legal documentation including license application pack
Conduct regular touchpoints with the business team to determine, develop and draft business activities, compliant with the prudential standard requirements of SAMA Business Stakeholders:
Chairman of the holding company
Board of the holding company
General Manager - Investments of the holding company
Proposed CEO and CFO of the bank
Project stakeholders:
Project director
Product sponsors
Program sponsors
Technology
Implementation Lead
Internal team stakeholders:
Control/ Risk Assurance consultants
Quality Assurance
Lead January 2019 -February 2020
(1 year 2 months)
Nature: Largest integrated fisheries company in the Arabian Peninsula/ GCC region An on-site engagement to independently advise the client on developing a strategic roadmap for the fisheries company and entity wide transformation plan that will ensure that the fisheries company makes profitable growth in next five years Key Objectives:
Assess the current design, technical and operating effectiveness of business activities and infrastructure, review the companys business model against KPMGs 9 Levers of Value (9 LoV) framework to identify quick wins for the client
Deliver objective insights from analyzing the existing macro-economic situation and fisheries sector in the country including value chain analysis of the sector, competition analysis and advise the client on changes required in the business from a market demand and supply perspective
Provide consulting services to review and revise the corporate strategy including vision, mission and objectives of the fisheries company and develop a develop a framework to review the performance of each business unit of the company against pre decided criteria
Design business model and operating model recommendations
Recommend strategic options for each business unit of the fisheries company and recommend the way forward for each business unit (grow, harvest, divest)
Expected outcomes:
Current state assessment of each business unit (BU) of the company to identify key issues and challenges, SWOT analysis and summary recommendations for each BU
An objective view of the fisheries sector landscape in the Kingdom of Saudi Arabia assessing the market potential, demand drivers for local and regional growth, competitor analysis, current and potential market size for seafood in KSA and the region, imports and exports of fish, gaps in products and services and opportunities for new products and species
A customized framework to evaluate the strategic direction for each business unit (BU) based on its internal capabilities and market attractiveness
Strategic options report providing recommendations for each BU in form of either harvest/divest, hold or invest based on the outcome of the BU performance against the customized framework
Corporate strategy for the fisheries company aligned with the market realities and strategic options for each BU
Detailed business plan document for the fisheries company highlighting the business model elements including market opportunities, value proposition, products and services, target customer segments, proposed channels and operating model elements including organization structure, manpower plan, learning and development
Detailed financial assessment including forecasted income statement, balance sheet, cash flows, ratio analysis and sensitivity analysis
Recommend company level strategic choices (recapitalization, divesture, JV with local partner, technical partnership) factoring the defined focus of the company based on strategic options for each BU Develop the project charter including project tasks, resource allocation plan, responsibilities, team structure, timelines and key deliverables, key risks and mitigation plan
Evaluate the current state of the companys operations, financial performance and business model
Conduct discussions with clients management and evaluate existing business model
Conduct primary visits to the clients production and processing facilities and retail outlets
Develop SWOT analysis for each BU
Identify gaps against pre decided objectives and KPIs
Conduct and review macro-economic analysis
Conduct and review fisheries sector landscape assessment to identify key demand and growth drivers, fisheries sector value chain, competitor analysis, current and estimated market by species, volume and value and unmet needs of fisheries products consumers in Saudi Arabia
Undertake primary research through meetings with 5 -7 key aquaculture farms, primary and secondary processors, and visit to fish monger shops and retail outlets in KSA to corroborate the findings of the secondary research
Develop a customized framework to evaluate the strategic direction for each BU based on its internal capabilities and market attractiveness
Analyse each BU based on the customized framework to identify strategic options for each BU
Comment on strengths and weaknesses of each BU and provide recommendation to the client on the most suitable strategic option
Conduct a strategy alignment workshop with client to discuss and debate each strategic option for each BU factoring in the views of various stakeholders, board members, company management and preliminary market understanding
Obtain buy-in from client for chosen strategic option (Harvest, Hold and Invest) for each BU
Define the business model elements
Determine the operating model elements
Develop financial projections
based on the overall strategy, business and operating model and BU level strategic choices for a 5-year period
Highlight and discuss operational risks, project execution risks and business risks with the client leadership team
Support the business in developing a project delivery plan, implementation plan and risk management plan
Conduct regular touchpoints with the client to provide bimonthly status updates and discuss outstanding issues and concerns
Mentor junior team members on research techniques, slide design, market sizing techniques, developing business plan and developing financial model and provide review comments on their deliverables
Business Stakeholders:
Chairman of the fisheries company
Board of the fisheries company
Major shareholders of the company
CEO and CFO of the company
Technical Director for aquaculture farms
Retail Head
HORECA Head
Project stakeholders:
Project director
Project sponsors
Internal team stakeholders:
Aquaculture Technical Expert December 2016
May2017
(6 months)
Size: Private sector holding company (revenue NA) Scope: Aquaculture farm, capture fisheries, fish processing, feed manufacturing, hatchery, trade Nature: An on-site Key Objectives:
Provide consulting services to develop the corporate strategy including the quantitative and qualitative objectives of the specialized clinic and identify synergies that the existing medical services, infrastructure, trained manpower would bring in the new clinics
Deliver objective insights from analyzing the existing macro-economic situation and market for identified medical services in the country including key drivers, demand and supply assessment, competition analysis and SWOT analysis and advise the client on different market entry strategy options
Identify potential business and operating model options for the specialized clinics
Define the business model and operating model elements for the specialized clinics including products, services, target segments, value proposition, organization structure, manpower requirements, technology investments and financial assessment to launch and operationalise the specialized clinics
Develop the project charter including project tasks, resource allocation plan, responsibilities, team structure, timelines and key deliverables, key risks and mitigation plan
Conduct vision articulation workshop with key client stakeholders to identify key stakeholder objectives, aspirations and rationale for setting up specialized clinics
Understand the synergies that the existing medical services, infrastructure, trained manpower would bring in the new clinics
Conduct and review macro-economic analysis
Read and review literature to understand the likely causes for genetic disorders among Arab populations, incidence rates, and their likely effects on local society and the government spending
Undertake market landscape assessment for identified medical services to identify key demand and growth drivers, market size for these services, demand supply gap, international benchmarks for cases per million population, competitor analysis and regulatory assessment
Conduct primary research through meetings with 3-4 key IVF clinics, male infertility clinics in KSA to corroborate the findings of the secondary research
Run a workshop with the client management to develop the initial strategy, which will be discussed, challenged, and debated, factoring in the views of various stakeholders, government initiatives and impact of the clinic on Vision 2030 programmes of the Saudi Arabian government and preliminary market understanding
Business Stakeholders:
Board of directors for the hospital
CEO of the hospital
Chief Transformation Officer of the hospital
Chief Financial Officer of the hospital
Chief Operating Officer, Healthcare Delivery
Head of Gynaecology and Infertility treatment department
Head of Andrology department
Project stakeholders:
Project director
Project sponsors
Internal team stakeholders:
Healthcare Delivery Technical Expert
April 2016
July 2016
(4 months)
One of the largest public sector specialist hospital in the GCC region
engagement to independently advise the client in developing its growth strategy and a business case for setting up specialized clinics including Saudi Arabias first Preimplantation Genetic Diagnosis (PGD) clinic, IVF clinic, andrology clinic and womens health clinic Size: NA Scope:
Healthcare and Life Sciences Expected outcomes:
Corporate strategy for the proposed new specialized clinic aligned with the stakeholder expectations and market realities
An objective view of the market landscape for identified medical services in the Kingdom of Saudi Arabia assessing the market potential, incidence rate, treatment fees, market size, current providers of the specialized care, unmet demand catered through healthcare/medical tourism
Detailed business plan document for the specialized clinics highlighting the business model elements including market size for identified services, value proposition, products and services, target customer segments, proposed channels and operating model elements including organization structure, manpower plan, learning and development, technology investments and assets to launch and operationalise the specialized clinics
Detailed financial assessment including forecasted income statement, balance sheet, cash flows, ratio analysis and sensitivity analysis for each identified medical service Comment on advantages and disadvantages of selected business model options and provide recommendation to the client on the most suitable business model
Define the business model elements for developing the business plan document
Determine the operating model elements for the proposed specialized clinics
Develop financial projections based on the overall strategy, business model, operating model for a 5-year period
Highlight and discuss operational risks, project execution risks and business risks with the client leadership team
Support the business in developing a project delivery plan, risk management plan and a control assurance document
Conduct regular touchpoints with the client to provide bimonthly status updates and discuss outstanding issues and concerns
Train and guide junior team members on research techniques, market sizing techniques, developing financial model and provide review comments on their deliverables
Nature: One of the top 10 Automotive OEM in China
Size: NA
Scope: Passenger vehicle, Automobiles An assignment to design operating model for a large Chinese Automotive OEM entering the Kingdom of Saudi Arabias (KSA) passenger vehicle automobile market as a part of their overall market entry strategy for KSA
Key Objectives:
An objective view of the market landscape for passenger vehicles in the Kingdom of Saudi Arabia assessing the market size and potential, market share of existing Chinese, Japanese, Korean, European and American OEMs in KSA, their dealership network, service and spare parts network, consumer vehicle finance policies, business model of OEMs and their dealership policies in KSA
Design the overall market entry strategy, value proposition, products and services, target customer segments for the OEMs entry in KSA
Develop detailed operating model design focusing on channel development, brand building, commercial policy for dealers and after sales policy
Understand the customer requirements from a new OEM entrant, their perception of Chinese passenger vehicle OEMs and their willingness to buy new vehicle from a Chinese OEM
Expected outcomes:
An objective view of the market landscape for passenger vehicles in the Kingdom of Saudi Arabia including dealership and competition assessment, market size and potential and demand drivers for passenger vehicle market growth
Market entry strategy for the proposed Chinese OEM aligned with the stakeholder expectations and market realities
Detailed operating model for the Chinese OEMs entry in KSA market focusing on channel development, brand building, commercial policy for dealers and after sales policy Develop the project charter including project tasks, resource allocation plan, responsibilities, team structure, timelines and key deliverables, key risks and mitigation plan
Evaluate existing PV models of the OEM in global market and other GCC countries
Conduct discussions with clients management and evaluate existing business model in other GCC countries
Conduct primary visits to the dealers, spare parts outlets and service outlets of the competition to understand their business and operating model
Conduct passenger vehicle automotive sector landscape assessment to estimate current and potential market, identify key demand and growth drivers, competitor analysis, assessment of dealership network focusing on assessment of channel strategy of competitors covering channel type, layout of channel and their co-operation model; their brand building approach, analysis of their service point layout, their SLAs and guarantee policies, regulatory requirements for after sales service in KSA, analysis of the financing policy and commercial policy of OEMs to their dealers, and consumer credit policy and tie-ups of competitors with banks and financing institutions
Undertake primary research through Focus Group Discussions with existing PV owners in KSA to understand their requirements, decision making and buying process, their perception of Chinese passenger vehicle OEMs and their willingness to buy new vehicle from a Chinese OEM
Develop market entry options and comment on advantages and disadvantages of each market entry option and provide recommendation to the client on the most suitable model
Develop operating model recommendations for the OEMs entry in KSA focusing on channel development, brand building, commercial policy for dealers and after sales policy based on the market assessment, field visits and primary research with PV owners
Conduct regular touchpoints with the client to provide bimonthly status updates and discuss outstanding issues and concerns Business Stakeholders:
CEO and CFO of the Automobile OEM
Business Development Head for Middle East and North Africa Region
Corporate Strategy Head
Market Research Agency
Project stakeholders:
Project director
Project sponsors
Internal team stakeholders:
Automobile Sector SME
February 2018
July 2018
6 months
Nature: An on-site engagement to provide advice and support to the clients Key Objectives:
Review wide-ranging issues and challenges that impact of educational transportation market, business model and operations in KSA
Envisage, benchmark and enforce good governance principles, policies, practices, operations, standards of service thereby provide a platform to grow and transform educational transportation services
Analyze (i.e. identify, specify, test for feasibility and compare/contrast to determine optimality) feasible business model option(s) to develop, execute and/or collaborate with private schools and kindergartens to transport male and female students back and forth from a private school or a kindergarten
Develop feasible, standardized, effective and organized transportation business model(s) for private schools and kindergartens in KSA
Expected outcomes:
Detailed objective analysis of current state assessment of private school and kindergarten student transportation service in KSA
Determine the current (As-is) and potential (To-be) demand & supply landscape in the private school and kindergarten transportation sector
Identify market gaps using a baseline as-is state benchmarked against international, regional and KSA specific case studies
Conduct a regional and global benchmarking exercise needs to identify best practice comparators; to compare, contrast and gain insights that will deliver a best practice transportation service
Analyze market gaps and best practice gaps and identify key reasons
Develop a To-Be Transportation Framework
Detail out appropriate/shortlisted business models to enable economies of scale and scope
Determine an implementation roadmap including customized implementation approaches, key risks and mitigation steps Develop the project charter including project tasks, resource allocation plan, responsibilities, team structure, timelines and key deliverables, key risks and mitigation plan
Assess current (As-is) and estimate potential (to-be) demand insights for private school and kindergarten students transportation services focusing on demand drivers, transportation sector insights, trends, challenges and benefits of the existing transportation landscape pertaining to private school and kindergarten including synergies between proposed transport services vs. higher educational institute transportation and assessment of integration with public transport
Review current (As-is) and determine potential (To-be) supply estimates and insights on private school and kindergarten students transportation including competitive information, fleet management information, operational information, high level operator pricing and contractual structure
Undertake primary research through meetings with 10-15 large operators, 300 parents, 200 students, 100 schools and administrators to corroborate the findings, understand their needs and existing pain areas, and assess their likelihood to subscribe for clients services
Undertake international and regional benchmarking exercise to analyze and summarize best practices for education transportation sector policies, eligibility protocols, processes, controls, service levels, key operational metrics
Identify, analyze, and define key strategic gaps including stakeholder related, market related, beneficiary or business model related gaps
Identify tactical gaps or short-term operational and /or launch readiness issues to achieve strategic objectives including organization related, operations related, infrastructure related and cost related gaps
Conduct a workshop with client senior management to confirm the findings from the current and potential market assessment and Strategic and Tactical gap-analysis phases.
Develop a To-Be transportation framework addressing key strategic and tactical gaps, strategic intent, key governance specifications, operating guidelines, standards, policies, processes, controls, service level and performance criteria for the private school and kindergarten transportation services
Review, assess and determine the proposed organizational changes, to-be operating structure, operational mechanisms/models, resource requirement, contractual considerations and scope of work required to oversee and / or provide the transport service for private school and kindergarten students
Develop 2-3 feasible business model option(s) for private school and kindergarten students each focusing on stakeholder ecosystem, value provided to target customer segments, partner network, pricing structure, go-to-market mechanism and high-level financial performance
Compare and shortlist one business model for private school and kindergarten students each based on prime target market service needs, go-to-market mechanism, operating structure, transportation eligibility standards, and vehicle, driver or service level specifications
Recommend suitable pricing strategy and contractual arrangement(s) for private school and kindergarten students transportation
Develop 15-year financial model projecting expected revenues, operating expenses, capital costs, investments and return indicators for each beneficiary segment
Support the business in developing a project implementation plan covering project charters, key initiatives, detailed activities, dependent tasks, staffing plan per activity or milestone, job responsibilities, manpower plan, key performance indicators (KPIs) and timelines for execution
Highlight and discuss operational risks, project execution risks and business risks with the client leadership team
Conduct regular touchpoints with the client to provide bimonthly status updates and discuss outstanding issues and concerns Business Stakeholders:
Business Development Head
Service Planning Head
Operator Oversight Head
Procurement and Contracting Head
Ministry of Transport
Transport Operators and Sub Contractors
Bus Drivers
School management
School administration
Market Research Agency
Project stakeholders:
Project director
Project sponsors
Internal team stakeholders:
Educational Transportation Sector SME
June 2017
July 2018
(1 year 2 months)
Government owned educational transportation entity
Size: NA
Scope: Kindergarten student transportation, private school student transportation foray in the kindergarten and private school student transportation in Kingdom of Saudi Arabia by developing the transportation framework for the selected beneficiaries based on international benchmarks and local requirements, articulating
strategy for the proposed segments, finalizing business model and operating model design, feasibility study and implementation plan
