Introduction to Construction Business Management Report Writing

BUIL1026 UO Introduction to Construction Business Management ASSESSMENT 2: Case Study Report RUBRIC (50% of course grade)

PART A: Background & Analysis of Firm (30% course grade)

Outstanding performance

Exceeds requirements

Meets core requirements

Fails to meet requirements

Orients the reader, introduces firm, identifies key competitors and reasons for the selection of the firm

CO1. Describe the construction business environment.

CO2. Define economics and appreciate its importance to the construction industry.

CO3. Know fundamental micro- economic theory and relate it to firms in the construction industry.

Weight (12% of course grade)

? Clearly orients the reader mentioning the objectives of the report and clearly articulating overview of the key ideas the report will cover.

? Comprehensive explanation of the firm selected supported with reason(s) for the selection

? Orients the reader by providing the objectives of the report and an overview of the key ideas the report will cover.

? Informative explanation of the firm selected supported with reason(s) for the selection

? Attempts to orient the reader by providing the objectives of the report and an overview of the key ideas the report will cover.

? Appropriate explanation of the firm selected supported with reason(s) for the selection

? Neglects to orient the reader and fails to provide the objectives and an overview

? Inappropriate explanation of the firm selected supported with reason(s) for the selection

Basic analyses of firm characteristics; market structure, profit maximizing condition and competitor influence on price (uses economic models where relevant)

CO3. Know fundamental micro- economic theory and relate it to firms in the construction industry.

Weight (15% of course grade)

? Outstanding identification of the market structure

? Justifies identification with substantive reasoning demonstrating forward thinking.

? Exceptional explanation of the profit maximising condition (uses economic models where relevant and supports with logical connections in text).

? Concise explanation of competitor influence on price

? Comprehensive identification of the market structure

? Justifies identification with substantive reasoning.

? Considered explanation of the profit maximising condition (uses economic models where relevant and supports with logical connections in text).

? Appropriately explains competitor influence on price

? Identifies most of the market structure

? Justifies identification with some reasoning.

? Explains the profit maximising condition with some details missing (attempts to uses economic models where relevant and make some loose connections in text).

? Attempts to explain competitor influence on price

? Limited identification of the market structure and thus lack of or/no justification.

? The profit maximising condition and competitor influence is inaccurate or not explained

? Fails to explain competitor influence on price

Written Communication Report edited and presented in academic style and structure.

CO2 and CO3

Weight (3% of course grade)

All sections of the report display a high level of professional presentation, including:

? well-structured report with a ll relevant sections;

? highly appropriate academic writing style (third person, academic language, links text to diagrams);

? adheres to formatting and word length requirements;

? APA referencing is faultless in in- text citation and reference list.

All sections of the report display a professional presentation, including:

? well-structured report with all relevant sections;

? appropriate academic writing style (third person, academic language, links text to diagrams);

? close adherence to formatting and word length requirements;

? APA referencing is almost faultless in in-text citation and reference list.

All sections of the report display a sound level of professional presentation, including:

? report with all relevant sections

? appropriate academic writing style (third person, academic language, links text to diagrams);

? attempts to adhere to formatting and word length requirements;

? APA referencing has some errors in in-text citation and few errors in the reference list.

Report displays a poor level of professional presentation, including:

? poorly structured report

? inappropriate academic writing style (third person, academic language, links text to diagrams);

? lack of adherence to formatting and word length requirements;

? limited or no adherence to APA referencing conventions in in-text citation and reference list.

PART B: Discussion and Conclusion (20% course grade)

Outstanding performance

Exceeds requirements

Meets core requirements

Fails to meet requirements

Discussion and conclusion identifies, analyses and discusses the implications of microeconomic change for the market and firm using economic models and concepts; draws a report conclusion

? Succinctly identifies, analyses and provides clear conclusion on the implication(s) of a microeconomic change for the market as well as for the selected firm, using economic models and concepts.

? Identifies, analyses and provides clear conclusion on the implication(s) of a microeconomic change for the market as well as for the selected firm, using economic models and concepts.

? Attempts to identify, analyse and provide implication(s) of a microeconomic change for the market as well as for the selected firm, lacking use of economic models and concepts.

? Limited analysis of implication(s) of a microeconomic change for the market as well as for the selected firm.

CO3. Know fundamental micro- economic theory and relate it to firms in the construction industry.

Weight (10% of course grade)

Arrives at a well-informed conclusion that is fully linked to report body.

Arrives at a clear conclusion that is linked to the body of the report.

Provides a conclusion making some links to the body of the report.

Conclusion is vauge and disconnected from the body of the report.

Executive summary

CO3 & CO4

Weight (5% of course grade)

A discerning, logical and clear executive summary fully linked to the body of the report, including:

? succinct and highly accurate statement of the purpose and context of the report;

? clear and comprehensive outline of the type of analysis conducted (economics principles);

? insightful synthesis of key findings and recommendations.

A logical and clear executive summary linked to the body of the report, including:

? succinct and accurate statement of the purpose and context of the report;

? comprehensive outline of the type of analysis conducted (economics principles);

? sound level of synthesis of key findings and recommendations.

A clear executive summary generally linked to the body of the report, including:

? accurate statement of the purpose and context of the report;

? satisfactory outline of the type of analysis conducted (economics principles);

? adequate level of synthesis of key findings and recommendations.

A vague executive summary with limited links to the body of the report, including:

? partial or inaccurate statement of the purpose and scope of the report;

? partial or inaccurate outline of the type of analysis conducted;

? lack of synthesis of key findings and recommendations.

Written Communication Report edited and presented in academic style and structure.

CO3 & CO4

Weight (5% of course grade)

All sections of the report display a high level of professional presentation, including:

? well-structured report with a ll relevant sections;

? highly appropriate academic writing style (third person, academic language, links text to diagrams);

? adheres to formatting and word length requirements;

? APA eferencing is faultless in in- text citation and reference list.

All sections of the report display a professional presentation, including:

? well-structured report with all relevant sections;

? appropriate academic writing style (third person, academic language, links text to diagrams);

? close adherence to formatting and word length requirements;

? APA referencing is almost faultless in in-text citation and reference list.

All sections of the report display a sound level of professional presentation, including:

? report with all relevant sections

? appropriate academic writing style (third person, academic language, links text to diagrams);

? attempts to adhere to formatting and word length requirements;

? APA referencing has some errors in in-text citation and few errors in the reference list.

Report displays a poor level of professional presentation, including:

? poorly structured report

? inappropriate academic writing style (third person, academic language, links text to diagrams);

? lack of adherence to formatting and word length requirements;

? limited or no adherence to APA referencing conventions in in-text citation and reference list.