Based on your analysis of the two cases introduced in Week 2, discuss and contrast the value propositions of these organisations and explain how you

Based on your analysis of the two cases introduced in Week 2, discuss and contrast the value propositions of these organisations and explain how your organisational designs, set out in Assessment 1, support these value propositions. To answer this question, you will:

Delineate your understanding of how these organisations conceive, create, deliver, extract, and communicate value; Consider the key elements of their Business model and how they contribute to value creation and extraction...................

Explain how the key aspects of each dimension (structure, people management, marketing, financial management) and their interactions support the value propositions

Identify these organisations internal and external stakeholders and discuss how the value propositions relate to each of them ( given the word count limitation, your narrative relating to stakeholders need not be as detailed as the above two requirements).

Use relevant management and organisational theory to support your discussion.

Refer to the link in Learning Resources to E-Resources page for Management for independently sourced references.

1. You don't have to cover all elements of the Business Model, only the critical ones.

2. You can roll over the Business model contribution with your discussion on functional areas if that helps in a better flow of your narrative.

3. If you have provided sufficient detail in the Business Model canvas diagraam, a short summary would do in the body of the Assessment.

4. The Assessment is centred on Value so if you have to choose one diagram, go for the Value Proposition canvas rather than the Business Model Canvas. However, including both will create a better impact.

5. Ensure that before your reference section you clearly note the actual word count of the body of your text.