BE553 Principles of International Marketing

BE553 Principles of International Marketing

Autumn Term, 2023-2024

1. Assignment Guidelines

Postgraduate student: 2500 words individual essay as described below.

Please note that late submissions will not be accepted unless full details of extenuating circumstances are provided. For extenuating circumstances please see the link on the University website. If you have any query about extenuation please contact the Student Services Advisor (scebsugs@essex.ac.uk)

3. Individual Report Topic

Postgraduate students:

a) Select a topic which has been covered in the lectures and mentioned in the modules main textbook.

b) Identify at least 2 articles on your own selected topic only from any of the two journals below.

c) Based on these articles, assess their similarities and differences for theory and management practices.

d) Based on (c) above, comment on the evolution of theory and management practice.

Undergraduate students:

a) Select a topic which has been covered in the lectures and mentioned in the modules main textbook.

b) Identify 1 article on your own selected topic only from any of the two journals below.

c) Assess the theoretical stance adopted in this article.

d) Assess the articles theoretical and practical implications.

4. Using Material for the Report Topic:

The own selected academic article(s) MUST be mentioned at the start of the text using the Harvard referencing conventions.

Use only articles from the Journal of International Business Studies (https://link.springer.com/journal/41267/volumes-and-issues)

and/or

the Journal of International Marketing (https://journals.sagepub.com/home/JIG).

Any other material or any article from any other Journals is disallowed. Any submission using such materials/articles will be considered off-brief.

5. External Sources of Information for Case Analysis

No other sources are allowed.

6. Assignment Guidelines

The assignment report will present in detail the analysis and discussion of the key points you are asked to cover as described above. The report will be 2500 words individual essay, for postgraduate students. The report will be 2000 words individual essay, for undergraduate students. 10% more or less is acceptable in terms of word counts. Please check FASER for submission deadline of the individual report.

Assignment Format

- 2500 words (PGT) or 2000 words (UG) in length (excluding the title page, executive summary, references, table of contents, tables, figures, any other appendix)

- Typed in Times New Roman, 12pt. font, one and a half line spacing. Left alignment.

- Use headings and sub-headings where appropriate

- Use diagrams and tables where appropriate

- You may use bullet points in some, but not all, instances

Assignment Structure

Title page The title page must outline the title of the report, program title (e.g. MSc in International Marketing and Entrepreneurship), module name/number (e.g. BE553 Principles of International Marketing), the names of the students, student registration numbers, and the name of the module lecturer.

Executive summary Previews the main points from each section of the report and this should be no more or less than 1 page in length.

Table of contents Includes all section headings with corresponding page numbersList of figures Titles of all figures presented in the report with corresponding page numbersList of tables Titles of all tables presented in the report with corresponding page numbersIntroduction Discusses what the report is about (i.e. topic); what the report is for (i.e. purpose); and what are its main contents.

Main body This will include a detailed answer for the question asked for your individual assignment.

Conclusions and recommendations Summarises the main points of your analysis and provides implications of the international marketing strategies discussed.

Appendices Secondary information table or summary can be presented as appendix. Remember to number all appendices and cross-refer them in the main text.

References Use the appropriate sources for referencing (i.e the journal articles you employed).

Referencing style - The referencing style should comply with the Harvard Style of referencing.

For more information about Harvard APA style in-text citation and referencing please refer to the following web link: http://www.essex.ac.uk/myskills/skills/referencing/referencingSkills.asp#06