BETA Company 'Go-To-Market' Channel Development Challenge
BETA Company 'Go-To-Market' Channel Development Challenge
Instructions
Original Work:
Proper Citation:Follow the APA 7th edition in-text citation and references in end
Avoid Plagiarism:
Suggested word count: 3000 words (flexible).
Task Description:
Your task is to complete the BETA Company 'go-to-market' channel development challenge by working through the channel design options presented in the interactive case illustration. You are required to analyse the various channel design options available and recommend the channel strategy that aligns most effectively with BETA's objectives.
Link to the interactive case illustration:https://hbsp.harvard.edu/tu/5a303118Links to an external site.Please access the case PDF here:HYPERLINK "https://classroom.emeritus.org/courses/9651/files/3124123?wrap=1" t "_blank" o "Developing_Managing_Channels.pdf"Developing_Managing_Channels.pdfDownload Developing_Managing_Channels.pdf
Instructions:
Understanding the Case Study:Review the provided materials, including the interactive case illustration and the information about BETA Companys products, target market, and objectives as presented in the reading "Developing and managing channels of distribution."
Channel Design Options Analysis:Evaluate the various channel design options available for BETA Company. Consider the advantages, disadvantages, costs, and potential impacts on reaching the target market for each channel design.
Identify Objectives Alignment:Analyse BETA Company's objectives and goals. Determine which channel design option(s) best align with the company's short-term and long-term goals, considering factors such as market reach, customer accessibility, cost-effectiveness, and brand positioning.
Recommendation and Justification:Based on your analysis, select and justify the recommended channel design strategy that you believe will best accomplish BETA's objectives. Clearly articulate the rationale behind your choice, citing specific evidence from the case study and the reading materials.
Rubric
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeUnderstanding of Case Study
Extent to which the student demonstrates a comprehensive understanding of the provided materials and case illustration. 5to >4.4pts
Full Marks
Shows an in-depth understanding of all provided materials, effectively utilising them to support the analysis and recommendation. 4.4to >3.4pts
Good Marks
Demonstrates a good grasp of most provided materials, using them to support the analysis and recommendation. 3.4to >1.9pts
Partial Marks
Limited understanding of some provided materials, resulting in less support for analysis and recommendation.
5pts
This criterion is linked to a Learning OutcomeChannel Design Options Analysis
Quality of the evaluation of various channel design options for BETA Company, considering advantages, disadvantages, costs, and potential impacts. 10to >9.4pts
Full Marks
Thoroughly evaluates all channel design options with a comprehensive analysis of advantages, disadvantages, costs, and impacts. 9.4to >7.5pts
Good Marks
Provides a good analysis of most channel design options with adequate consideration of advantages, disadvantages, costs, and impacts. 7.5to >4.4pts
Partial Marks
Offers a basic analysis of some channel design options, lacking depth in considering advantages, disadvantages, costs, and impacts.
10pts
This criterion is linked to a Learning OutcomeObjectives Alignment
Assessment of how well the recommended channel design aligns with BETA Company's short-term and long-term goals. 10to >9.4pts
Full Marks
Clearly identifies and analyses the alignment between the recommended channel design and BETA's objectives, considering all the possible factors comprehensively. 9.4to >7.4pts
Good Marks
Identifies and discusses alignment between the recommended channel design and BETA's objectives, considering several factors adequately. 7.4to >4.4pts
Partial Marks
Presents limited analysis of alignment between the recommended channel design and BETA's objectives, considering few factors.
10pts
This criterion is linked to a Learning OutcomeRecommendation and Justification
Strength and clarity of the recommended channel design strategy, supported by a well-articulated rationale citing specific evidence from the case study and reading materials. 5to >4.4pts
Full Marks
Provides a clear, compelling recommendation with a well-substantiated rationale citing strong evidence from the case study and reading materials. 4.4to >3.4pts
Good Marks
Offers a good recommendation supported by a rationale citing relevant evidence from the case study and reading materials. 3.4to >1.9pts
Partial Marks
Presents a basic recommendation with limited rationale and weak evidence from the case study and reading material
5pts
Total Points:30
