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BSBMKG623 Develop Marketing Plans Assignment

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Added on: 2022-11-10 05:23:26
Order Code: 475288.1
Question Task Id: 0
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  1. Discuss the concept of alliance marketing and give two examples of business that may form marketing alliances?
  2.  Briefly describe each of the following terms in relation to marketing opportunities: market penetration, market development, product development and diversification.
  3.  Explain each of the phases of the product life cycle.
  4. List the 4 P’s.
  5.  Why is the marketing mix important in bringing a product or services to the market?
  6.  Explain why the product component of the marketing mix is so important.
  7.  What is the product life cycle?
  8.  Identify 2 types of pricing strategy that a business could use. Briefly describe each.
  9.  Explain why the comparing the pricing strategies of competitors is beneficial when considering the price component of the marketing mix.
  10.  Identify 2 types of promotional strategy that a business could use. Briefly describe each.
  11.  Identify two types of distribution strategy? Briefly describe each
  12. Briefly discuss the concept of an undifferentiated marketing strategy.
  13. Briefly discus the concept of a concentrated marketing strategy?
  14. Describe the concept of “segmenting, targeting and positioning”. 
  • Uploaded By : Katthy Wills
  • Posted on : November 10th, 2022
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