BSBMKG623 Develop Marketing Plans Assignment
- Subject Code :
BSBMKG623
- Country :
Australia
- Discuss the concept of alliance marketing and give two examples of business that may form marketing alliances?
- Briefly describe each of the following terms in relation to marketing opportunities: market penetration, market development, product development and diversification.
- Explain each of the phases of the product life cycle.
- List the 4 P’s.
- Why is the marketing mix important in bringing a product or services to the market?
- Explain why the product component of the marketing mix is so important.
- What is the product life cycle?
- Identify 2 types of pricing strategy that a business could use. Briefly describe each.
- Explain why the comparing the pricing strategies of competitors is beneficial when considering the price component of the marketing mix.
- Identify 2 types of promotional strategy that a business could use. Briefly describe each.
- Identify two types of distribution strategy? Briefly describe each
- Briefly discuss the concept of an undifferentiated marketing strategy.
- Briefly discus the concept of a concentrated marketing strategy?
- Describe the concept of “segmenting, targeting and positioning”.
