BUS104 INTRODUCTION TO MARKETING
- Subject Code :
BUS104
- University :
King's Own Institute Exam Question Bank is not sponsored or endorsed by this college or university.
- Country :
Australia
BUS104 INTRODUCTION TO MARKETING
Assessment 2
Assessment Type: Essay (Individual)
Purpose: The assignment is served as two purposes: a) to assess students knowledge about contemporary issue of marketing and b) act as a diagnostic test of the students writing and referencing skills. This contributes to learning outcomes a, b and e.
Value: 15% Due Date: 11:59 pm Sunday Week 5.
Submission: Review Soft copy upload a Word .doc or .docx to Turnitin Moodle link by deadlines given above.
Assessment topic:
Discuss whether you think marketing research gives organisations new insights into how to convince consumers to buy something they dont really want.
Task Details: The students are required to respond to the statement above and write the responses in an essay format.
Marks out of 15 will be awarded based on how well the following criteria is addressed:
Criteria |
% Marks |
Appropriate Response clear main ideas and well supported by detail and accurate information |
20% |
Organisation of the essay: Information is relevant and presented in logical order |
20% |
Mechanical: Spelling, Grammar and Punctuation |
20% |
Citation: the use of in-text citation in the body of the assignment |
20% |
Reference: submission lists at least 8 references |
20% |
Submission Details:
- Individual Assessment
- Word limit: 1500 words (10%) (excluding reference list)
- You need to state the word count of the assessment on the cover
- The response should be professionally presented in Arial 10pt or Times New Roman 12pt, single space. Harvard (Anglia) style
- Submission deadline Week 5 Sunday by 59pm.
- Softcopy to be uploaded Turnitin via Moodle links The full briefing document can be accessed via
Marking Rubric Assessment 2: Essay 15%
Criteria |
Fail (0 49%) |
Pass (50 - 64%) |
Credit (65 74%) |
Distinction (75 84%) |
High Distinction (85 100%) |
Appropriate Response (20 marks |
The response to the essay topic and the main ideas are not clear. |
There is one argument to the topic, however the main ideas are somewhat unclear. |
There is more than one argument to the topic and the main ideas are clear. |
There are more than one clear well-crafted arguments but are not well supported by detailed information. |
There are more than one clear well-crafted arguments, main ideas are clear and are well supported by detailed information. |
Organisation of the essay (20 marks) |
There is not clear introduction to the topic, discussion or conclusion |
The introduction addresses the topic of the essay, the discussion and the conclusion are aligned with topic but very limited detail is provided. |
The introduction addresses the topic of the essay, the discussion and the conclusion are aligned with topic and good details are provided. |
The introduction addresses the topic of the essay, the discussion and the conclusion are aligned with topic and comprehensive details are provided. |
The introduction is inviting, the main topic is clearly state, the discussion and conclusion are strong with excellent details |
Mechanical: Spelling, Grammar & Punctuation
(20 marks) |
The essay illegible due to very poor grammar, spelling and punctuation errors |
Sentences are reasonably constructed. However, there are significant errors in grammar, mechanics and/or spelling that interfere with understanding |
Most sentences are well constructed, but they have similar structure. There are several errors in grammar, mechanics and/or spelling that interfere with understanding |
Most sentences are well constructed, and have varied structure and length. There are few errors in grammar, mechanics and/or spelling but they do not interfere with understanding |
All sentences are well- constructed and have varied structure and length. The author makes no errors in grammar, mechanics and/or spelling |
Citation: the use of in-text citation in the body of assignment
(20 marks) |
The essay has no in- text citations (please note, this results in a fail of assessment) |
The essay has fewer than eight in-text citation |
The essay has a least eight in-text citation with significant formatting errors |
The essay has at least eight in-text citation with minor formatting errors. |
The essay has at least eight in-text citation formatted correctly |
References: submission of at least 8 references
(20 marks) |
The essay has less than eight references |
The essay has at least eight references with major formatting errors. |
The essay has at least eight references with few formatting errors |
The essay has at least eight references with minor formatting errors |
The essay has at least 8 references formatted correctly |
Total marks out of 100 |
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Total Assessment marks :
/15 |
Comment: |
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