BUS5CA Customer Analytics and Social MediaAssignment 2: Customer Segmentation

BUS5CA Customer Analytics and Social MediaAssignment 2: Customer Segmentation

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TOC o "1-3" h z u 1Task 1: Customer segmentation based on demographics data PAGEREF _Toc114501790 h 31.1Demographic segments and profiling PAGEREF _Toc114501791 h 31.2Variable importance PAGEREF _Toc114501792 h 31.3Differences in segments between subscribed and non-subscribed customers PAGEREF _Toc114501793 h 32Task 2: Customer segmentation based on behavioural data PAGEREF _Toc114501794 h 32.1Behavioural segments and profiling PAGEREF _Toc114501795 h 32.2Variable importance PAGEREF _Toc114501796 h 32.3Differences in segments between subscribed and non-subscribed customers PAGEREF _Toc114501797 h 33Task 3 : Cross cluster analysis demographics to behavioural segments PAGEREF _Toc114501798 h 34Task 4: Customer segmentation based on combined demographic and behavioural data PAGEREF _Toc114501799 h 3Reference PAGEREF _Toc114501800 h 3

Task 1: Customer segmentation based on demographics dataDemographic segments and profilingVariable importanceDifferences in segments between subscribed and non-subscribed customers

Task 2: Customer segmentation based on behavioural dataBehavioural segments and profilingVariable importanceDifferences in segments between subscribed and non-subscribed customers

Task 3 : Cross cluster analysis demographics to behavioural segmentsTask 4: Customer segmentation based on combined demographic and behavioural dataReferenceUse APA style (referencing style required by La Trobe University) for reference (and inline citation)