Business Communication DBC503 Assignment

General Instructions

1. This assessment must be your own work (no plagiarism). Contact your tutor if further clarification is required.

1. All assessment tasks must be completed.

1. Your submission should follow the format provided.

1. This assessment is to be completed individually. You are encouraged to conduct your own research.

1. You must complete all tasks in professional business English.

1. If you are unsure of any task stated in the assessment, consult your tutor to seek clarification.

1. APA 7th Edition referencing, and citation is required where indicated.

1. Please note that all word counts given are a guide only so you will not be penalised for exceeding the word count.

Grades

Students will be assessed using a grading-based approach. The grades for each assessment range are outlined below.

• Students are required to achieve an aggregated course mark (total of all assessments), of 50% or greater to pass the course.

• Students who achieve less than 50% of the aggregated course mark (total of all assessments) will be awarded an NA grade and are eligible for one resubmission of one assessment, if their first submission was 35% or greater.

• Students must achieve a minimum 50% pass for any resubmission.

• A passed resubmission must still ensure the student has met all the requirements of the learning outcomes within the course.

• When plagiarism is formally identified, and confirmed, students are not permitted any re-submissions to pass their assessments and are deemed to have failed that assessment.

Terms of Reference

Authenticity of Students Work

Where students are suspected of assessment misconduct the following processes will be followed:

• The tutor will assess the level/amount of suspected assessment misconduct, prepare evidence and discuss with relevant Programme Coordinator.

• Where the intention of the student is considered clearly innocent, the work will be assessed as is.

• If appropriate, advice on academic integrity may be given by the tutor to the student.

Where doubt persists, a meeting is to be arranged with the student, student support person, relevant tutor and Programme Coordinator to present the allegation, evidence, and to provide the student with an opportunity to discuss this. Where the Programme Coordinator and Tutor are one and the same, another Manager within the relevant PTE may be asked to participate.

Where assessment misconduct is established and acknowledged by the student, the student may be instructed to resubmit the assessment if allowed by the Programme Coordinator.

Other actions can include awarding a reduced grade or awarding a failing mark/grade. A note is made on the students file.

Where the assessment misconduct is serious or has not been acknowledged by the student, the relevant Programme Manager or Programme Coordinator must discuss the situation with Academic Director. This discussion will lead to a decision to either deal with the issue in the PTE or initiate the student discipline process. The tutor will inform the student of their appeal rights as detailed in the Student Handbook.

This assessment requires you to submit two separate components:

1. Written Document: Answers to the assessment questions.

1. Presentation: A slide presentation that you will present to your team.

Both parts are designed to assess your ability to not only understand the content but also communicate it effectively, demonstrating leadership in presenting information.

Scenario
You are the manager of a team of employees. This can be within any business setting you choose. You have noticed there is a lack of consistency and effectiveness in communication between your team members, senior management and other stakeholders.

The aim is to enhance effective communication to foster collaboration across various sections while keeping senior management and stakeholders informed about your team's activities and initiatives.

Part A Written Document

Task 1: Contemporary Business Communication Strategies (LO1) - 20 marks

1. Describe two (2) contemporary communication strategies your team will use to meet operational objectives.
   (6 marks)

Include the two (2) operational objectives the strategies will enhance or achieve.
(2 marks)

Note: Choose strategies that can be effectively applied in a business setting and will allow for an explanation in the part b) of this question.

Provide a minimum of two (2) credible sources for your strategies.

1. Explain how the two (2) strategies will be applied in the business to meet the business operational objectives.

Your explanation must include the following components for each strategy:

• What is one (1) key message that needs to be communicated?

• One (1) appropriate communication channel that will be used?

• Steps/Actions: Three (3) specific steps or actions that will be taken to implement the strategy?

(6 marks 2 strategies with 1 mark for each component)

1. Justify how your two (2) communication strategies will enhance or achieve the operational objectives. (Two (2) reasons are required to justify each strategy.)

(4 marks 1 mark for each reason).

1. Explain how your team will measure the success of these strategies.
   (2 marks).

Task 2: Strategies to Overcome Barriers to Communication (LO1) - 10 marks

1. Describe two (2) types of barriers that could hinder the effectiveness of the communication strategies provided in Task 1.
   (Include how they create a barrier to communication).

Minimum of two (2) credible sources referenced.

(4 marks)

1. Describe two (2) different techniques that your team could use to overcome the two (2) barriers and justify your answers.

(6 marks 2 marks for each description and 1 mark for each justification

Task 3: Creating and Maintaining Sustainable Relationships with Stakeholders (LO2) - 21 marks

1. Explain how we can create good relationships with key business stakeholders.

Minimum of two (2) credible sources referenced for your strategies.

(3 marks)

1. Describe three (3) strategies your team will use to build and maintain sustainable business relationships with stakeholders.

(6 marks)

1. Describe two (2) success indicators that your team will use to measure the impact of the two (2) strategies for building sustainable relationships.

(6 marks 3 marks for each indicator)

1. Explain two (2) strategies your team will use to restore a breakdown in a business relationship you may have with a stakeholder.

(6 marks 3 marks for each explanation)

Part B: Presentation (LO1 & LO2) 20 marks

Create a slide presentation to introduce and explain strategies for improving communication to your team.This must include a video of you presenting.

1. The content outlined below is included, and speaker notes that effectively support the presentation are provided.
   (5 marks)

Content of slides:

• The two (2) contemporary communication strategies your team will use to meet operational objectives.

• The justification for how your two (2) communication strategies will enhance or achieve the operational objectives.

• Explain to your team how the success of the strategies will be measured.

• Describe to your team the two (2) different techniques that will be used to overcome the two (2) barriers you identified.

• Describe the three (3) strategies your team will use to build and maintain sustainable business relationships with stakeholders.

1. Slide Design and Visual Appeal - Slides are clear, visually appealing, well-organised, and adhere to the 30-word limit, making them easy to read.
   (5 marks)

1. Professionalism the presentation is presented professionally.
   (5 marks)

1. Engagement and Delivery - Engaging, confident delivery with excellent audience interaction and clear communication.
   (5 marks)

Guide for presentation:

• Between 10 - 15 slides.

• The presentation should be between approximately 10 15 minutes long.

(4 marks)