Business Intelligence/-Big Data report

You are required to write an individual report critically evaluating the importance Business Intelligence and the role it plays in the strategic management.

First, select a company of your choice to work on. And using the example of the selected company

1. Discuss the role Business Intelligence play in the selected organization to help in the decision-making process. Provide specific examples of decisions.

2. Discuss how the selected organisation can achieve competitive advantage using business intelligence. Provide relevant examples of scenarios and frameworks to critically analyze the competitive advantage.