Business Service Management Report Writing Assignment

Develop an idea for a new service for an Organisation of your choice and show how it is consistent with the existing brand and how it will add value for customers.
1. Analysis of the organisation’s environment and of similar existing services provided by competitors in their market sector using critical application of PEST and Porter’s Five Forces to justify the added value the proposed new service idea will bring.
To answer this you will need to complete some market research into the organisation and its market competitors using various sources, for example, Mintel and Marketline. The PEST and Porter’s Five Forces should be applied thoroughly and critiqued as part of their application and the added value the service will bring should help to justify why it is needed.
2. Application of the Enablers components within the New Service Development (NSD) process, Service Idea Screening and development of a Service Blueprint for the new service idea.
Here you will apply the Enablers components of the NSD process (People, Technology and Systems) to your new service idea and highlight any particular areas which are of interest or require development. Present a Service Idea Screen by applying the five levels (Suitability, Feasibility, Acceptability, Reliability and Sustainability) Plus a detailed Blueprint for the service using the front stage and back stage approach.
3. Application of the five ‘Features/Characteristics of Services’ (intangibility, perishability, variability, inseparability and rental/access) to identify the amount of impact each one of these will have on the new service idea.
You will need consider the impact of the features/characteristics of services (intangibility, perishability, variability, inseparability and rental/access) and how your service might minimise the impact of each of these.

The report should include an Executive Summary (excluded from the word count) plus a short introduction and a conclusion to draw together your main points.
Expert can choose the organization .