Company Analysis Report
Company Analysis Report
Report submission date: 4pm, 25 Oct 2024
Report brief:
You need to develop a foreign operation report for a corporation of your choice. Please choose one company from the list below.
You need to carry out an analysis of a corporation demonstrating a holistic understanding of the corporate foreign operation as well as demonstrating your skills in strategic analysis and planning of foreign operation based on specific internal and external situations.
You can structure your report in four parts:
Select the corporation and provide a basic background.
Explain (at least) two different foreign operation methods; and cover two different locations, that it could be one foreign operation method in two different locations or two different operation methods in two locations. The comparison between chosen methods and locations is expected.
Analyze (criticize) the development and performance of these foreign operations.
Provide suggestions on how to further develop and improve the corporate foreign operations.
The word count limit is 4000 words.
The following are not included in word counts:
Reference lists/bibliographies and Question Titles
Appendices/footnotes- provided these have been used only when necessary. If appendices or footnotes are used excessively, or contain material which should clearly be included in the main body of the essay/report, it is at the markers discretion to include these in the word count.
Tables/graphs- provided these have been imported from elsewhere (correctly referenced) and not produced by the student.
Tables and graphs- if they have been produced by the student.
Content pages and front page of the report
Executive Summary of the report.
As well as the essay/report itself, the following are included in word counts:
Citations/quotations- this includes the material paraphrased/quoted itself as well as the name, date and page information.
Qantas
Qantas operates internationally using various strategies to extend its reach and influence. These strategies demonstrate Qantas' approach to maintaining its competitive edge in the global aviation market. For further details, you can explore more on Qantas' official website.
https://www.qantas.com/au/en/qantas-group.htmlDisney
Disney operates internationally using a variety of methods tailored to different markets and segments. These different methods have allowed Disney to build one of the most recognizable and influential brands globally, with a presence in almost every country around the world.
https://thewaltdisneycompany.comToyota
Info available via News, official website and annual reports
https://www.mbaknol.com/management-case-studies/case-study-of-toyota-international-entry-strategies/https://global.toyota/en/company/profile/toyota-group/?padid=ag478_from_header_menuhttps://global.toyota/en/company/profile/production-sales-figures/?padid=ag478_from_header_menuBYD
Info available via News, official website and annual reports
https://equalocean.com/analysis/2022012416955https://technode.com/2022/10/20/byd-makes-expansion-moves-in-southeast-asia-and-europe/https://www.bydglobal.com/cn/en/BYD_ENInvestor/InvestorAnnals_mob.htmlBlackmores
Blackmores, an Australian health supplement company, employs different market entry modes across various countries to expand its global presence. For example, Joint Venture in China and Indonesia, direct exporting in New Zealand, Franchising.
Info available via official website and operating review in their annual reports
https://www.asx.com.au/asxpdf/20220818/pdf/45cz6p0pw9r1s3.pdfAldi
Aldi, the German discount supermarket chain, has employed various market entry strategies depending on the country and market conditions. For example, greenfield investment in Australia, the US, the UK; acquisition in Switzerland.
https://www.aldi.de/https://corporate.aldi.com.au/about-aldi/aldi-history/Shell
Shell, the global energy company, and the different entry modes it uses in various countries. Shell employs a range of market entry strategies depending on the country, including joint ventures, wholly owned subsidiaries, acquisitions, and franchising.
Info available via official website and annual reports
https://www.shell.com/news-and-insights/annual-reports-and-publications.html#iframe=L3JlcG9ydC1ob21lLzIwMjEvBoost juice
Boost Juice, an Australian-based smoothie and juice bar brand, has successfully expanded internationally using various foreign operation methods.
HYPERLINK "https://www.boostjuice.com.au"https://www.boostjuice.com.au
Coffee club
The Coffee Club is an Australian caf chain that has grown significantly since its inception, expanding its presence both domestically and internationally.
https://franchiseexecutives.com.au/the-coffee-club-to-open-in-vietnam/https://coffeeclub.com.auMarking rubric. Individuals will be marked within the ranges shown for each criterion.
Fail Pass Credit Distinction High Distinction
Criterion 1
(25%)
Identification
Identify relevant issues in foreign operation method Little or faulty identification of key issues of the organizations foreign operation method and implementation. Lacks clarity on important aspects of chosen foreign operation methods. (0-12) The work demonstrates a developing ability to identify key issues of the organizations foreign operation method and implementation. Some supporting evidence and understanding is provided to justify these issues identified. (13-15) The work demonstrates a developed ability to identify key issues of the organizations foreign operation method and implementation. Good supporting evidence and understanding is provided to justify these issues identified. (16-19) The work demonstrates a well-developed ability to identify key issues of the organizations foreign operation method and implementation. Reasonably convincing arguments are provided to justify these issues identified. (20-21) The work demonstrates a highly developed ability to identify key issues of the organizations foreign operation method and implementation. Highly convincing arguments are provided to justify these issues identified. (22-25)
Criterion 2
(30%)
Critical analysis and
problem solving
Analyse the issues
and integrate
relevant research to
strengthen the
analysis The work demonstrates little to no ability to synthesise personal ideas with those of researched sources.
Superficial application of concepts to support relevant arguments. (0-14) The work demonstrates a developing ability to synthesise personal ideas with those of researched sources in order to strengthen the argument.
Superficial application of concepts to support the argument. (15-19) The work demonstrates a developed ability to synthesise personal ideas with those of researched sources in order to strengthen the argument.
Logical analysis, and at times, authentic application of concepts. (20-23) The work demonstrates a well developed ability to synthesise personal ideas with those of researched sources in order to strengthen the argument.
Competent critical and frequently original analysis
and original/novel application of concepts. (24-25) The work demonstrates a highly developed ability to synthesise personal ideas with those of researched sources, in order to strengthen the argument.
Excellent critical and consistently original analysis; sophisticated and consistent original/novel application of concepts and methods. (26-30)
Criterion 3
(25%)
Conclusion and
Recommendation
Demonstrate a commitment to intellectual inquiry and provide possible recommendation and conclusions The level of intellectual inquiry is superficial. The ideas have been reproduced here, with no real examination for recommendation and conclusion.
The analysis offers unclear or irrelevant or no solutions. (0-12) The work evidences an appropriate awareness of the need to pursue ideas and examine their consequences and conclusions.
The analysis offers appropriate solutions to some of the issues raised. (13-15) The work evidences a commitment to intellectual inquiry, and a willingness to unpack individual ideas. An examination of recommendation and conclusions is provided for the reader.
The analysis offers thoughtful and intuitive solutions to the issues raised. (16-19) The work evidences a genuine commitment to intellectual inquiry, and a willingness to pursue individual ideas. A careful examination of recommendation and conclusions is provided for the reader.
The analysis offers imaginative and authentic solutions to the issues raised, and represents an exellent addition to the discourse.
(20-21) The work evidences an outstanding commitment to intellectual inquiry, and a willingness to really pursue individual ideas. A thorough examination of recommendation and conclusions is provided for the reader.
The analysis offers creative and original solutions to the issues raised, and represents an outstanding addition to the discourse. (22-25)
Criterion 4
(20%)
Communication quality Poorly articulated arguments lacking coordination and cohesion between critical reflection sections. Difficult to understand. Poor reader engagement. (0-9) Adequate articulation of the points. Coordination and cohesion evident in parts but noticeable areas for improvement required. (10-
13) Well-articulated arguments and supporting points. Clearly expressed ideas. Good reader engagement. (14-15) Strong and sustained engagement with reader, with high levels of clarity. Includes some interesting/thought-provoking and/or novel elements.
(16-17) Sophisticated communication of ideas. Very well-planned and executed series of cumulatively convincing arguments. Interesting/thought-provoking, and/or novel elements throughout that genuinely engage reader. (18-20)
