Company-NooN - Online like Amazon Case Study

Case Study:

You are an Information Systems (IS) expert who works as a freelance consultant, providing advice to Small and Medium Enterprises (SME) with respect to their IT needs. You have been hired by ABC Ltd, a London-based company selling electronic goods online. Its mission is to expand with distribution centres in Manchester and Edinburgh in addition to its headquarters warehouse in London. The company also considers expanding into the EU market and perhaps enter more international markets in Asia, Africa and the US. This year the business wishes to make online sales available to all EU countries. You are required to produce a report to encompass an analysis of the host company‘s strategic management of information and information systems. The report must discuss a number of issues that the organisation needs to reflect on. In your report you need to explain the strategic management principles the organisation needs to adhere to and explain the different types of IS that must be in place. You need to explain the process that must be followed to manage any IT projects and suggest the most appropriate systems development model to be adopted. You should determine digital business models that can be used  for the online sales process, while discussing any BIS necessary for the organisation such as ERP, CRM and SCM. You should focus also on any globalisation issues, and reflect on networking  aspects such as social networks, Web .0 and IR4.0. You should explain how you would follow an agile approach in your project, and explain the impact of your recommended IS in society with emphasis on ethics, privacy and security. You should conclude with a proposed CSR strategy and also specific guidelines on gaining competitive advantage through the use of Business Intelligence (BI), Artificial Intelligence (AI) and Intelligent Environments (IE).

 Scenario:

Each student will have to investigate possible SME companies that would be suitable for this coursework and should provide a brief description of the company, including key facts and a description of key functions. This description should not exceed a single A4 page and should be included at the beginning of the individual report.

 Assessment components:

• Strategic Management Principles
• Information Systems Types
• Managing IT Projects
• Systems Development Models
• Digital Business Models
• Business Information Systems (ERP/CRM/SCM)
• Globalisation Issues (marketplaces / infrastructure / workforce)
• Networking Issues (Social Networks / Wed 2.0 / IR 4.0)
• Agile Approach to MIS
• Impact of Information Systems on Society (ethics / privacy / security / CSR)
• Intelligence and MIS (BI / AI / IE)

Submission structure (checklist):

1. Cover page (1 A4 page)
2. Scenario description (1 A4 page)
3. Strategic Management Principles (2 A4 pages)
4. Information Systems Types (2 A4 pages)
5. Managing IT Projects (2 A4 pages)
6. Systems Development Models (2 A4 pages)
7. Digital Business Models (2 A4 pages)
8. Business Information Systems (ERP/CRM/SCM) (2 A4 pages)
9. Globalisation Issues (marketplaces / infrastructure / workforce) (2 A4 pages)
10. Networking Issues (Social Networks / Wed 2.0 / IR 4.0) (2 A4 pages)
11. Agile Approach to MIS (2 A4 pages)
12. Impact of Information Systems on Society (ethics / privacy / security / CSR) (2 A4 pages)
13. Intelligence and MIS (BI / AI / IE) (2 A4 pages)