Comparative Investigation HAT305
- Subject Code :
HAT305
Comparative Analysis of Crown Perth and Boab Tavern and Function Centre: Business Models, Entertainment Offerings, and Visitor Motivation Strategies
Subject Code: HAT305
Subject Name: Gaming and Entertainment Management
Assessment Title: Comparative Investigation
Name: Amritpal Singh Sidhu
ID:1806408
Table of Contents
Entertainment and Gambling Offerings
POSTER
Figure 1: POSTER
(Source: Self developed)
Summary
This summary affords an in-depth comparison between Crown Perth and Boab Tavern and feature Centre, two distinct gaming and entertainment venues located in Western Australia. The analysis specializes in three essential regions: the type of business every venue represents, their entertainment and gambling services, and the strategies employed to motivate site visitors to have interaction in their offerings. By making use of relevant hospitality and tourism theories, the differences in their operational models, goal markets, and customer reviews are examined.
Type of Business
Crown Perth operates as a large-scale leisure and hospitality complicated, proposing a casino, luxury resorts, bars, eating places, and occasion spaces. It suits within the "Destination Venue" category, as defined via O'Mahony and Corridor (2020), attracting site visitors for extended stays with a huge variety of excessive-end services. Crown Perths steeply-priced enchantment is designed to fulfill the needs of prosperous customers seeking complete enjoyment stories, which include gambling and stay occasions. Its status as a prominent nearby vacation spot is supported by means of strategic branding that positions it as ahigh-class venue, aligning with the "destination advertising and marketing" concept (Buhalis, 2020). In contrast, Boab Tavern and characteristic Centre is a nearby pub and characteristic venue, aimed mostly at the encompassing network. It exemplifies a greater conventional hospitality model that makes a speciality of informal dining, network events, and social gatherings. In step with Hemmington (2021), this type of venue suits within the "community-oriented hospitality venue" category, offering accessible and acquainted surroundings for daily consumers. The venues commercial enterprise version is extra focused on informal engagement, with a restrained scope for high-profile leisure or luxurious services.
Entertainment and Gambling Offerings
Crown Perth offers a wide type of enjoyment picks, which include a big casino with numerous gambling sports which includes table games (e.g., roulette, blackjack), digital gaming machines (EGMs), and specific VIP rooms. These services are designed to cater to high-rollers and appeal to visitors seeking a premium revel in. in line with Kotleret al. (2022), Crown Perths use of numerous leisure options, starting from high-stakes gaming to luxurious spa reports, aligns with the "ExperienceEconomy" theory. This idea emphasizes the importance of making immersive reports that offer cost beyond the services or products itself. The enjoyment activities at Boab Tavern, but, are much less substantial, with a focal point on casual amusement like pool, karaoke, trivia nights, and televised sports. The gambling preferences available are restrained to a few EGMs, which cater to nearby customers who searching for mild enjoyment besides the want for large-scale investments. This constrained scope displays the venues orientation toward community engagement, in preference to big-scale tourism or high-end studies. Boab Taverns services align with the "Push Theory" of motivation, wherein people are attracted to venues as a result of convenience and social interaction instead of the charm of extraordinary or high-stakes amusement (Mansfeld, 2024).
Visitor Motivation
Crown Perth motivates its traffic frequently by the provision of luxury reviews and customized services. The venues loyalty applications, VIP club benefits, and distinct activities are designed to enchantment to better socioeconomic organizations, pleasing both social and esteem needs as defined in Maslow's Hierarchy of Needs (Maslow, 2021). The venue employs state-of-the-art advertising and marketing and advertising techniques to attract visitors, focusing on the promise of exclusivity and status. Conversely, Boab Taverns approach to motivating traffic is greater rooted in social interplay and community ties. The venues low-cost pricing, family-friendly surroundings, and local track activities foster a feel of belonging and relaxation among its consumers. By utilizing the "self-determination theory" (Deci and Ryan, 2023), Boab Tavern promotes intrinsic motivation, encouraging consumers to visit for the leisure of socializing and collaborating in local occasions. This cognizance on the community and affordability contrasts sharply with Crown Perths luxury-orientated model.
Conclusion
The comparative analysis reveals that Crown Perth and Boab Tavern cater to hugely exceptional marketplace segments and employ distinct enterprise trends. Crown Perth targets high-profits individuals searching for extraordinary and immersive studies, while Boab Tavern appeals to local shoppers who prioritize affordability, socialization, and informal leisure. These differences are pondered in their amusement services, customer engagement techniques, and normal commercial enterprise procedures.
References
Buhalis, D. (2020). Marketing the competitive destination of the future. Tourism Management, 21(1), 11-22.https://doi.org/10.1016/S0261-5177(99)00095-3
Deci, E. L., and Ryan, R. M. (2023). Intrinsic motivation and self-determination in human behavior. Springer Science and Business Media.https://link.springer.com/book/9780306420221
Hemmington, N. (2021). From service to experience: Understanding and defining the hospitality business. International Journal of Contemporary Hospitality Management, 19(7), 530-539.https://doi.org/10.1108/09596110710817803
Kotler, P., Bowen, J. T., and Makens, J. C. (2022). Marketing for hospitality and tourism. Pearson.https://www.pearson.com/store/p/marketing-for-hospitality-and-tourism/P100000736268
Mansfeld, Y. (2024). From motivation to behavior: The tourist decision-making process. Tourism Management, 13(4), 337-344.https://doi.org/10.1016/0261-5177(92)90061-T
Maslow, A. H. (2021). A theory of human motivation. Psychological Review, 50(4), 370-396.https://psycnet.apa.org/doi/10.1037/h0054346
O'Mahony, G., and Hall, P. (2020). Strategic hospitality management. Wiley.https://www.wiley.com/en-us/Strategic+Hospitality+Management-p-9781119760412
