DBAGMU102 Qualitative Research Perspectives
- Subject Code :
DBAGMU102
In reference to the given research scenario prepare a research proposal with the below requirements.
Research Scenario:
An online retail store looks through numerical data and determines the majority of its customers are female. While the shop is more than happy to target women, the owner doesn't understand why more men aren't interested in their products. The business has multiple sections for men and runs ads on Facebook specifically targeting a male audience.
The research question is 'Why do more men do not purchase from this store?'
The research used should help the business create improved marketing campaigns and adapt its products to reach new markets.
Proposal requirements:
- What is the difference between quantitative and qualitative research and the circumstances in which each is appropriate? (400 words) [30 marks]
- According to the given scenario enlist different techniques of data-gathering operationalized in qualitative business research and discuss the most appropriate one.(300 words) [20 marks]
- After the collection of qualitative data, mention the steps should be taken to conduct thematic analysis to analyse the data gathered. (300 words) [20 marks]
- According to scenario given which data (primary or secondary) would you believe is more relevant and explain the research design accordingly. (Research process: primary or secondary)? (300 words) [20 marks]
- As a doctoral candidate, how would you analyse the research integrity and ethical considerations applied in a research study with human participation? (200 words) [10 marks]
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