Designed for: Designed by: Date: Version:
Designed for: Designed by: Date: Version:
Lean Canvas Problem Solution Unique Value Proposition Unfair Advantage Customer Segments
Top 3 problems
Top 3 features Single, clear and compelling message that states why you are different and worth buying
Cant be easily copied or bought
Target Customers
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters
List how these problems are solved today. Key activities you measure List your X for Y analogy
(e.g. YouTube = Flickr for videos) Path to customers List the characteristics of your ideal customers.
Cost Structure Revenue Structure
List your fixed and variable costs.
Customer acquisition costs
Distribution costs
Hosting
People
Etc. List your sources of revenue.
Revenue Model
Life Time Value
Revenue
Gross Margin
Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0Designed for: Designed by: Date: Version:
Lean Canvas Problem Solution Unique Value Proposition Unfair Advantage Customer Segments
Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters
Cost Structure Revenue Structure
Lean Canvas is adapted from The Business Model Canvas (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0
