Develop a Marketing Plan for a new product and/or service for an existing Australian business.
- Country :
Australia
A marketing plan outlines a business's specific marketing strategy and includes concrete actions to be taken and anticipated results. Marketing plans serve as roadmaps for companies to execute and measure the marketing effort's results over a specific period.
Task details:
You are required to develop a Marketing Plan for a new product and/or service for an existing Australian business. Assuming that you are the general manager for the company and you are preparing the marketing plan to be presented to the CEO of your business. In your demonstration, you must include the following (not least):
- Executive summary
- Marketing research
- Proposed product/service
- Target market
- Pricing
- Positioning
- SWOT analysis
- Marketing strategy
- Budget
- Conclusion and recommendation
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