DGMMED003 Build And Conduct Display And Video Advertising Assignment

TASK A – KNOWLEDGE QUESTIONS

2A. INSTRUCTIONS

Answer the questions below to demonstrate your knowledge of content strategy.

When answering the questions, make sure you:

• Answer all parts of each question
• Use your own words and give examples wherever possible
• Keep in mind the quality of your answer is more important than how long it is
• Enter your answers in this document
• Acknowledge and cite any sources used

2B. QUESTIONS

Question A1

Explain the advantages and disadvantages of the following display and video advertising networks:

• Google Ads
• Facebook Audience Network
• Adobe Advertising Cloud
• Sizmek Ad Suite

(150-300 words)

Question A2

In your own words, explain the following terms related to display and video advertising:

• Frequency
• Memorability
• Viewability
• Ad blocking technologies
• Ad placements

(150-300 words)

Question A3

In your own words, explain the following campaign bidding approaches:

• CPM
• vCPM
• CPV
• CPC

(100-200 words)

Question A4

Describe what Dynamic Creative Optimization (DCO) is. Then explain two or more advantages of using it in a display campaign.

(100-200 words)

Question A5

Explain the difference between the following targeting options for video campaigns:

• Interests targeting
• Placements targeting
• Topics targeting

(100-200 words)

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