The purpose of this study is to adding a food innovation to a retail store

Synopsis

The purpose of this study is to adding a food innovation to a retail store

The examples of regular innovation in retail include the changes which take place in the interior of the stores, technology enhancement, introducing innovations in assortment and other marketing tools to stay competitive and strengthen the linkages to the market

Title- Adding Starbucks food services innovation in a USA based Retail store to enhance sales

Synopsis:

Starbucks is globally recognized and famous for its variety of coffees. It carries an inviting caf atmosphere. Starbucks is one of the most iconic brand which is known for its commitment to provide high quality coffee. Starbucks offers varities of coffees, sandwiches, pastries and expresso based drinks.

Adding Starbucks or similar food services to retail stores is a smart idea to make customers happier and sell more stuff. When stores associate with famous brands like Starbucks, more people can come because they can buy coffee and snacks while shopping. This makes shopping more fun and convenient for customers and they can stay longer. In addition, selling food and drinks can bring in extra money for the store, making it more successful. Being associated with a well-known brand like Starbucks also helps the store stand out from the crowd and keeps customers coming back. It can even turn the store into a cool place for people to meet, making it more popular and successful in the neighbourhood.

Project statement:

The goal of this project is to bring Starbucks new food service into an existing retail store in the USA. The project can be used in special ways to help sell more and make customers happier. Will keep track of how this new innovation addition change affects sales, how much our guests like it, and if it helps the store generate more sales. The main goal is to put Starbucks food & bev. into the store smoothly and ensure it goes well with the store already offers. With the proper planning following step by step and looking at how well it works. This could also mean more money for the store and happier guests who like to fuel themselves while they shop in the store.

Objectives:

Evaluate the potential impact of integrating Starbucks Food & bev innovation into an existing retail store on sales growth and guest engagement.

Develop a detailed project plan encompassing timelines, resource allocation, risk analysis and stakeholder management for seamless execution.

Collaborate with key stakeholders including store management, Starbucks representatives and guests to gather insights and ensure alignment with organizational goals.

Implement Starbucks food services innovation within the retail store, adhering to quality standards, operational feasibility and cost-effectiveness.

Assess the projects success by analyzing sales data, guest feedback, and overall performance metrics to measure the impact on business growth.

Methodology:

The project will follow a structured methodology by following the steps:

Initiate the project by conducting feasibility studies, defining the project scope and obtaining necessary approvals from stakeholders

Create a detailed plan which includes deciding who will do what, making sure we have the resource allocation, risk management, procurement and scheduling which is required.

The execution will start by collaborating with Starbucks representatives, initiating the integration process, training store staff, and implementing new services.

The execution will start by working together with Starbucks team to start adding their ideas to the store. This involves teaching the store team members and making sure everything runs smoothly.

Regularly monitoring project progress, conducting quality checks, managing risks and addressing the problems that come up.

Analyzing sales date, customer feedback and overall project performance, document