DGMMED003 Produce An Advertising Strategy Assessment
- Subject Code :
DGMMED003
- Country :
Australia
TASK B – PRODUCE AN ADVERTISING STRATEGY
3B. QUESTIONS
Question B1
Identify if you will be using the case study or your own workplace for Tasks B-D.
If you are using your own workplace, also:
- Provide a brief description of the company you work for (50-100 words)
- Identify and describe the brand you will base your advertising strategy on (50-100 words)
Question B2
You now need to clarify your display or video advertising campaign’s goals and objectives. Set up a meeting with at least one stakeholder.
Question B3
Identify the platform that will be used to run the advertising campaign. Explain why this advertising platform is suitable.
(100-250 words)
Question B4
You now need to create marketing strategy for the advertising campaign. Ensure the marketing strategy includes:
- At least two goals for the campaign
- At least two objectives for the campaign
- At least two Key Performance Indicators (KPIs). Ensure your KPIs are measurable and achievable
- A description of the target audience
- An outline of ad formats to be used
- An explanation of targeting and remarketing strategies, including what frequency caps and placements will be used
- An outline of the campaign's budget
- A campaign schedule
- An action plan and timelines
- Milestones for monitoring campaign performance and budget spend
Question B5
Explain how you have ensured the advertising campaign strategy meets legal and ethical requirements.
(150-300 words)
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