DoorDash is a technology company that connects consumers with their favourite local businesses in 27 countries across the globe. Founded in 2013, Do
CASE STUDY 1
DoorDash is a technology company that connects consumers with their favourite local businesses in 27 countries across the globe. Founded in 2013, DoorDash is building products and services to further local commerce, enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers. With DoorDash, there is a neighbourhood of good in every order. (About | DoorDash, n.d.).
DoorDash was launched in Melbourne, Australia in 2019. Since then, this food delivery platform has grown to cover about 80 per cent of the Australian population and signed delivery agreements with Coles, IGA, Chemist Warehouse and Petstock (DoorDash Eyes Further Growth in Australia, 2022). In addition to partnering with larger retail chains, DoorDash is attracting more specialty stores to join its app, such as florists, butchers, fishmongers, and grocers.
Using this service (DoodDash app in iOS or Android, or website), customers can reach thousands of restaurants, grocery, and convenience stores, and many more on-demand any time. Delivering with DoorDash means earning money when and how you want. Business merchants can reach new customers, market the store, and grow their business by offering delivery, pickup, and direct online ordering with DoorDash.
However, customers of the DoorDash app are currently facing some challenges like, clients are not receiving the order after placing it, not having straightforward ordering, partially or fully outage of the app, error in validating cart or basket while placing an order, receiving cold food, stuck on confirming order etc. Dashers/DoorDash drivers are also facing some issues as: app outage, app is not mapping the address properly, cancelled orders, etc.
The DoorDash company has been working hard to address the issues and challenges it is facing. In its most recent financial results, DoorDash reported a net loss of $US167 million ($240.9 million) which was larger than the $US110 million loss a year earlier (DoorDash Eyes Further Growth in Australia, 2022).
In 2022 Australian food delivery industry, UberEats wasthe leader with 50-60% market share, whereas DoorDash was with 25% and Menulog was with 20% (Yun, 2022). However, Deliveroos (one of the competitors in the industry) departure from Australia in November 2022 can have an impact on the growth of DoorDash. Improvement of customer and driver experience, reliability, data security, and quality attributes in DoorDash platform can positively assist to grow in the competition. Again, competitive advantage can be gained by matching the business processes with customer expectation through Artificial Intelligence (AI) and cutting-edge technologies.
Consider, you are working as a Business Analyst (BA) at DoorDash, Australia and you have been assigned for this new improvement venture of DoodDash platform to be used in Australia. You will need to research the market, community, competitor platforms, and current technology trend in Australian context to improve customer and driver experience. Payment service can be revisited to incorporate varied and all 21st century payment options. Australian customer base also need to be researched to identify the quality issues with the current version of the DoorDash platform.
Bibliography
9+ Common Problems With DoorDash And How To Fix Them | Ridester.com. (2022, May 19). Www.ridester.com. https://www.ridester.com/problems-with-doordash/ About | DoorDash. (n.d.). About.doordash.com. Retrieved February 20, 2023, from https://about.doordash.com/en-au Brad. (2018, January 25). DoorDash - Everything You Need To Know About This Delivery Service. Ridester; Ridester. https://www.ridester.com/doordash-on-demand-food-delivery-service/ DoorDash eyes further growth in Australia. (2022, June 20). Australian Financial Review. https://www.afr.com/technology/post-lockdown-boom-doordash-eyes-further-growth-inaustralia-20220608-p5asap
Not good for consumers: Deliveroos demise pushes takeaway delivery towards a monopoly. (2022, November 17). ABC News. https://www.abc.net.au/news/2022-11-17/deliveroouber-doordash-menulog-takeaway-delivery-apps/101664354
Yun, N. B., Jessica. (2022, November 25). Ubers rise and the fall of the food apps that couldnt deliver. The Sydney Morning Herald. https://www.smh.com.au/technology/uber-s-rise-andthe-fall-of-the-food-apps-that-couldn-t-deliver-20221117-p5bz8e.htm
Subject: Requirement Engineering
Assessment: Requirements Elicitation Report
Length : 1500 words Proposal +/- 10%
References : Using atleast 5-8 academic and industry sources (references in APA 7 editions styles) note: references not part of count words.
Due Date: 28/06/2023
QUIZ
Context
1. Please read the case study and make assumptions wherever needed.
2. Based on the given case study, you are required to write 1500 words (+/-10%) Requirements Elicitation Report.
3. Plan how you will structure your ideas for your report and write a report plan before you start writing.
4. The report DOES NOT require an executive summary or abstract
5. Structure of the Report
Table of contents
An introduction (100-150 words) which will also serve as your statement of purpose for the report. This means that you will tell the reader what you are going to cover in your report. You will need to inform the reader of:
The key concepts you will be addressing.
What the reader can expect to find in the body of the report
The body of the report (1200-1300 words) will need to cover three specific areas reflecting the given case study:
A. Strategic analysis
i. As part of external environment analysis, use PESTEL framework to understand the broad environment and identify five (05) key factors that might impact the organization, as well as the proposed application.
ii. Identify one (01) critical success factors (CSFs) and three (03) corresponding key performance indicators (KPIs) for strategy evaluation.
B. Stakeholder Engagement Plan :This part will include the followings:
i. List of stakeholders, with type (e.g., internal, external). Please document using the following template: (a.) No. (b).Stakeholder ,(c).Type(IN TABULAR FORM)
ii. Power and interest of stakeholders mapped on a Power/Interest (P/I) Grid or matrixC. Elicitation Activity Plan : Select four (04) elicitation techniques. For each technique, answer the following:
i. Justify why each elicitation technique has been selected ii. Provide a customized example of each elicitation activity process (preparation, conducting the session, concluding the results), including which stakeholders will be involved.
The conclusion (100-150 words) will summarise any findings or recommendations that the report puts forward regarding the concepts covered in the report.
Reference list
Referencing
It is essential that you use appropriate APA 7th edition style for citing and referencing research. Its should be sequential i.e arrange in alphabetical order.
