Draft a business report for management strategies for the chosen business organization

Context

Having a customer feel valued is vital to building a relationship and maintaining loyalty to a business. Many businesses hope to enhance relationships with their customers' using loyalty programs and apps. With a rise in the role of emerging technologies and how it influences contemporary marketing strategies, marketing must evolve to be highly customer centric (Adams, Furlong, Larsson & Thompson, 2019, P162). In addition, operations strategies must support a business's strategic goals as it seeks a sustainable competitive advantage.

Task

Use an inquiry approach to investigate an authentic business that is in the maturity stage of the business life cycle and operating in a highly competitive and hostile environment. Focus on a specific problem faced by that business to examine:

• current and proposed strategic marketing strategies and
• current and proposed strategic operations strategies.

Create a business report to the Board of Directors that communicates the business's strategic development with a focus on relationship marketing strategies, emerging marketing platforms and operational strategies.
Recommendations are required as to the best marketing and operational strategies to implement for the business to create a sustainable competitive advantage.
To complete this task you must:

• describe the current business competitive environment and state the current business problem
• explain business concepts, strategies and processes relating to strategic marketing and operations
• analyse the internal, external operating and macro environment using primary and secondary sources to create a SWOT analysis, and select data relating to competitors to determine the unique selling proposition (USP). Primary data may include surveys, interviews and/or observations at a business's premise, and secondary data may include research from a business's website or published documents available, digital reports or other documents published on government, news, or industry association websites
• synthesise relationships, patterns and trends of the SWOT and USP analysis to draw conclusions about the implications of the business's marketing and operational strategies
• evaluate one existing and one proposed marketing strategy and one existing and proposed operations strategy using two criteria from either effectiveness, efficiency, competitiveness and/or stakeholder satisfaction.

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