Draft a reflective essay : the challenges faced today by the modern accommodation manager

The pressures on modern day Accommodation Management are many, with tight markets,  casualisation of the workforce and an ever increasing list of competitors. 

This reflective essay will discuss the challenges faced today by the modern accommodation manager. Your essay should include discussion on:  

1. Is outsourcing a viable solution? What departments can utilise outsourcing and what are the  benefits and the drawbacks of moving to an outsourced organisation. 
2. What issues have been identified as a contributing influence to the planning and controlling of  Accommodation Management? 
3. Why is it important to understand your customer and your customer’s needs in Accommodation  Management? What steps can the Accommodation Manager take to ensure the Hotel is meeting the  customers’ needs and creating a positive experience? 

Min 6 references drawn from journal articles, books and web sites. 

Your essay should be reflective and based on the reading of a wide range of resources. You should  research using all of these sources: Internet, library texts and educational journals to clarify your  position. You should refer to material from at least two books, at least two journal articles (online journal  articles) and at most two (2) internet sites (general websites). Based on these reading, you should  prepare an informed response to the essay topic.