Draft Social Media Strategy Report

Task description

You will plan a 1-week social media campaign for this semester's client.This will include a description of your social media campaign, and a justification for how your idea is well suited to your client's business objectives and target audience; a list of measurable objectives for the campaign; a description and justification of your content strategy for one or more social media channels; asocial media management strategy; and a social media evaluation strategy,Support your argument with the discussed literature in CYB104 and other academic and industry sources.This is an authentic assessment because you will be creating a social media campaign for a real industry client.

What you need to do

1. Read the Criterion Reference Assessment (CRA) sheet featured at the end of this document.
2. Review and evaluate your recommendations based on the tutor's feedback from Assessment Task 1 and the information provided by the client this semester.
3. Describe the idea of your social media campaign in response to your client's business objective/s and target audience, along with a list of measurable objectives for this campaign.
4. Describe and justify your content strategy for one or more platforms.
5. Outline and explain how you will manage the campaign. This will include the design of a one-week content calendar and an explanation of the monitoring and listening techniques and tools to be used. Justify the timeframe chosen.
6. Develop a social media evaluation strategy (including analysis and critical interpretation of the key performance indicators to consider for the success of the social media strategy).
7. In the Appendix section of the report include at least three pieces of content elements to demonstrate how your content plan will work in one or more platforms.
8. Support your arguments using academic and industry literature.

Presentation requirements

This assessment task must be presented as a professionally prepared social media campaign report. There is one template designed to help you with the structure of your report. It includes:

Introduction (brief introduction about what is the main idea of your campaign based on the client's goals) Description of the idea for your campaign, along with a list of objectives for the campaign. Content strategy (description and justification of your content strategy) Social media management strategy (one-week calendar) with a time frame justified Social media evaluation strategy and success criteria for the campaign Reference list (using QUT APA referencing for citing academic andindustry literature) Appendix, which includes at least 3 content elements you created.

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