Due Date: 13 Nov 23 13:00

ASSESSMENT 2 RUBRIC

Due Date: 13 Nov 23 13:00

Weight: 30%

Individual: 30% final; 2,000 Words

Task Description: The assignment is to write a 2,000 word report based on your knowledge of innovation and change within an industry. You will identify a change that is, or might potentially, fundamentally transform the nature of an industry you have an interest in. Salient current trends could range from the introduction of the internet on retail through to the use of remote vehicle operations in mining. Salient future trends could range from automation in accounting and the evolution of the "metaverse" on education through to generative design on architecture and engineering, or the emerging use of non-fungible tokens for art. The scope is broad. Combine what you have learnt in the course with your own original research to meet the below criteria.

FAIL <50%

Grade 3

PASS 50-64%

Grade 4

CREDIT 65-74%

Grade 5 DISTINCTION 75-84%

Grade 6

HIGH DISTINCTION 85-100% Grade 7 Grade

Use concepts from the course to describe the change and how it is (or might) impact existing business models within the industry (10%) The change is not recognisably identified and the links to existing business models are not detailed, or are the links made are not credible (e.g. no significant evident or logic). The change is identified and credibly linked to impacts on existing business models. The description of the change demonstrates a good/routine understanding of concepts from the course, but there are areas where your knowledge is incomplete. The links drawn to business model impacts are credible but have some gaps in evidence or logic. Concepts from the course are used to describe the change and compellingly identify impacts on existing business models. There are minor gaps in evidence or logic that could be improved. Concepts from the course are used to flawlessly to describe the change and compellingly identify impacts on existing business models. The analysis is sophisticated and insightful. /10

Provide an argument for why it is, or is not, accurate to characterise this technological changeas "disruptive" to incumbents (10%) The argument lacks significant logic and evidence. You have not demonstrated substantial engagement with existing knowledge as communicated via the lectures, discussion, or learning materials. The argument is logical and there is a coherent evidence trail to support it. There is limited evidence that youve drawn on existing knowledge as communicated via the lectures, discussion, or learning materials. The argument is logical and there is a coherent evidence trail to support it. Youve substantially drawn on existing knowledge as communicate via the lectures, discussion, or learning materials to generate novel insights. The argument is logical and there is a coherent evidence trail to support it. Youve drawn on and gone beyond existing knowledge as communicated via the lectures, discussion, or learning materials to generate novel insights. The argument is logical and there is a coherent evidence trail to support it. Youve drawn on and gone beyond existing knowledge as communicated via the lectures/discussion/learning materials to generate novel insights. It is flawlessly presented, compelling, and persuasive. /10

Identify the most important innovation management challenge you believe this trend poses (or will pose) to your industry of interest and how one specific firm should effectively respond.

(10%)

No coherent link identified between the trend and an innovation management problem. Recommendations for how one firm should respond. Concepts from the course are used to identify the trend and link it to an innovation management problem. There is a link made to recommendations. Concepts from the course are used to identify the trend and link it to an innovation management problem. It is clear why you believe this to be the most important problem and how it links to your recommendations. Concepts from the course are coherently deployed to identify the trend and compellingly link it to an innovation management problem. It is clear why you believe this to be the most important problem and how the firm in question should respond. Concepts from the course are flawlessly deployed to identify the trend and compellingly link it to an innovation management problem. The evidence and logic for why this is the most important problem is compelling. The recommended response flows seamlessly from your diagnosis and is systematically supported by evidence. /10

Overall:

Proposal Rubric (10%)

Max: 600 words.

Due: October 3rd 12:00noon

Criteria Criteria Fail Pass Excellent Mark

Use Rumelts Kernel framework to provide an overview of the strategic change and how you believe a firm should respond.

You fail to submit a description of the diagnosis, guiding policy and coherent actions associated with the change.

Clearly outlines the argument and logic driving your proposal

The logical links between the diagnosis, guiding policy and coherent actions are mostly clear and consistent

Mostly clear how the change is connected to the proposed response.

Provides a consistently clear and logically compelling description of the change

The logical links between the diagnosis, guiding policy and coherent actions are always clear and consistent

Completely clear and nuanced understanding of how the change connects back to the response.

Is analytical and insightful

7

Provide a clear road map your report, including each section that will be covered and the logic trying these back to your overarching argument. Incoherent

Fails to clearly outline structure of your argument Mostly logicalconnection between sections

Mostly clear outline of the structure of your argument Consistently logicalconnection between sections

Provides an engaging outline of the forthcoming discussion 3