ECommerceandContemporaryMarketingPracticeBMP6036

ECommerceandContemporaryMarketingPracticeBMP6036

Assignment-002(MarketingPlan)

ModuleTutor:Mr.Vishnu Kannamthoditheruvil

Assessment Name: Marketing Plan Submitted By: Saman Lal Khan Student ID: 2430471

Assignment brief

AssessmentTask:

Thisassessmentrequiresyoutodesigna2500-wordsmarketing planintheformofa report for a hypothetical company scenario provided below. Your plan should criticallyanalyzethemarketingmixanddevelop digitalstrategies,aimingtoestimate potential value generation. The report should effectively synthesize theory and practice of ecommerce and contemporary marketing, demonstrating a high level of understanding and application of marketing principles at an HE6 level. Additionally, you are expected to critically evaluate the nature and role of E-Commerce and the strategic interpretation of data within current marketing planning processes.

Scenario -AquaSafeInnovations

AquaSafe Innovations is a start-up dedicated to enhancing water usage efficiency in households and industries across the United Arab Emirates. The company plans to introduce a line of smart water meters equipped with real-time data analytics to encourage water conservation. Designed with IoT technology, these devices not only monitor water usage but also provide insights and recommendations to users on how to reduce wastage. By emphasizing its commitment to sustainability and cost savings, AquaSafe Innovations aims to penetrate both the home and industrial markets within the UAE, addressing the region's specific environmental challenges and water management needs.

EssentialcontentsIntroduction:

Introduce AquaSafe Innovations as a UAE-based start up focused on smart water meters that enhance water efficiency. Emphasize the relevance of these meters in supporting sustainable water management and reducing costs in the current environmental and economic climate.

EnvironmentAnalysis:

Conduct a SWOT or PESTEL analysis to explore external and internal factors affecting the marketing strategy. Highlight key challenges and opportunities, such as environmental regulations and consumer trends toward sustainability.

MarketingPlanningToolApplication:

• ApplySTP & SOSTACor any other relevant tool to align marketing strategies with consumer needs and organizational goals.
• Critically evaluate how E-Commerce platforms can be leveraged toreach and engage your target segments.

IntegratedMarketingPlan(Includingthe7Ps):

Develop a plan integrating traditional and digital channels with the help of 7Ps of marketing mix.

ValueGenerationAnalysis:

Estimate economic and environmental benefits, highlighting potential cost savings for users and long-term brand value from customer loyalty and market differentiation.

EvaluationandControl:

Detail monitoring mechanisms using sales data, customer feedback, and environmental impact assessments. Define clear KPIs to measure success.

StyleofWriting,Structure,HarvardReferencing:

Maintain a clear, structured report with professional presentation. Use Harvard referencing to cite all sources, ensuring academic integrity and adherence to scholarly standards.

Markingcriteria

1. Introduction(5Marks)
2. EnvironmentAnalysis(15Marks)
3. MarketingPlanningToolApplication(20Marks)
4. IntegratedMarketingPlan(25Marks)
5. ValueGenerationAnalysis(15Marks)
6. EvaluationandControl(10Marks)
7. StyleofWriting,Structure,HarvardReferencing(10Marks) Total- 100 Marks