Evaluate how concepts such as research, psychology, and economics play in Customer Behaviour

Understanding consumer behaviour is vital for all businesses. During our course, we learned how consumer behaviour builds a foundation for business. This may include product/service development, sales and marketing efforts, and customer service. Businesses strive to understand how consumers make decisions. Further, we evaluated how concepts such as research, psychology, and economics play a role in the overall picture.

For this paper, you will apply what you learned by analyzing a consumer product or service marketed to a segment of the public. First, identify the primary target consumer. Research a product or service and analyze it from the viewpoint of consumer behaviour.

The paper should include the following:

1. The top decision-making forces influence buyers of the product or service.
2. The decision-making and buying process of the product/service.
3. The microeconomic factors which affect consumer behaviour of product/service.
4. Discuss the influence of heuristics and experiential
5. Includes key consumer behaviour theory marketers use to sell the product/service.
6. Detail the most important methods for developing consumer behaviour information for product/service.

Examples of paper topics (a different selection is okay):

Ford, Tesla, Amazon, Apple's iPhone, Whole Foods, Geico, Food Delivery Services (Grubhub, Doordash, etc.), Walmart, Target, Kroger, ADT

Format and References

• APA Style required.
• Utilize three or more credible sources (primary and secondary). Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source and should not be included in your paper.
• Paper length 10 pages total, double spaced; including a title page and references page.
• Proofread for grammar, spelling, and punctuation.
• Plagiarized work will receive a zero (0).

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