Global Business Strategy & Netflix Company Case Study Accounting Assignment Help

Assignment Task

Background to Organization

Background: The Netflix company was founded by Hastings and Randolph in the late 1990s. During that time, the internet boomed like wildfire and it had a model based on renting movies over the internet. Eventually (Netflix, 2021), it became Netflix.com after several years. Currently, it has become an OTT platform that offers movies, series, and many other things.

External Analysis: PESTLE Analysis

Political Factors

• Censorship has been an issue for Netflix. Some of the biggest economies, including China, have prohibited it because of its content.
• Netflix does not distribute its full content in every country and to every viewer due to government policies and rules. Consequently, Netflix suffers considerable financial losses.
• Several countries have restricted access to Netflix (Edrawsoft, 2021), preventing the company from operating. However, even in the case of the brand agreeing, government regulations prohibit it.

Economic Factors

• When buying others' content, its economy is affected by fluctuations in the exchange rate. On the other hand, Netflix profits from its original content, including movies and television shows.
• There is a steady increase in Netflix subscription prices that has displeased loyal customers. It's possible to satisfy the viewers with content that is worth their time and money by producing high-quality content.
• The upsurge of a powerful rival with high-quality content has put Netflix at risk of increased competition in streaming services (Thomas et al., 2013).
• Company security is hugely threatened by content piracy. Profitability is affected as a result

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