Global Strategy And Sustainability Assignment

Assessment Brief

This module is assessed through one graded element worth 100%. You must achieve at least 50% to pass this module.

PART A - BUSINESS REPORT (70 MARKS)

In the role of a Management Consultant, you are required to undertake a strategy upgrade of Zara UK and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

PART B – POWERPOINT PRESENTATION (30 MARKS)

In the role of a Management Consultant, you are required to design a short PowerPoint Presentation for the CEO of Zara on how they can sustain their growth and profitability. A model of Sustainability discussed on the module such as the Triple Bottom Line should be considered.

ZARA CASE STUDY – BACKGROUND READING: AVAILABLE IN THE CORE TEXTBOOK VIA THE HUB De Wit, B (2020), Strategy, An International Perspective; 7 th edition, Cengage Learning EMEA, Andover, Hampshire

IN ADDITION TO THE BACKGROUND READING ABOVE, STUDENTS ARE EXPECTED TO CONDUCT THEIR OWN INDEPENDENT RESEARCH FOR THIS COMPANY.

PART A- Business Report (3000 words) – 70 MARKS

In the role of a Management Consultant, you are required to undertake a strategy upgrade of Zara UK and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module. At least, THREE Global Entry Strategies should be evaluated in the report.

Task 1 -The External and Internal Environment (15 Marks; LO1)

• Identify and critically analyse the external and internal environment for Zara using relevant models.
• Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
• Determine Zara’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.
• Support your arguments with academic literature and references to other similar real companies.

Task 2 – Strategy in the Global Environment (15 Marks; LO3)

• Using relevant models for analysing how organisations enter foreign markets, critically evaluate the motives for Zara expanding internationally and explain how this impacts their overall company strategy.
• Based on research conducted, provide justified recommendations for the different strategies (at least THREE Global Entry Strategies inclusive), Zara can use better to enter and compete in the global environment.

Support your arguments with academic literature and references to other similar real companies.

Task 3 – Corporate Strategy (15 Marks; LO2)

• Evaluate and critically analyse how Zara can improve its supply chain globally with the use of horizontal integration, vertical integration, outsourcing, strategic alliances and so on.
• Provide recommendations as to how Zara can increase their profitability using relevant models/frameworks.
• Support your arguments with academic literature and references to other similar real companies.

Task 4 – Strategic Purpose – Ethics and CSR (15 Marks; LO4)

• Using relevant theoretical models analyse and evaluate Zara’s CSR strategy.
• Identify and critically discuss the main ethical issues which Zara currently faces and provide recommendations as to how they can address these.
• Support your arguments with academic literature and references to other similar real companies.

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