Hi, everyone, and welcome to my Final Project presentation and reflection. This presentation will:
Hi, everyone, and welcome to my Final Project presentation and reflection. This presentation will:
Discuss the progress of the report for assessment 3; and
Identify and analyse a workplace skill I have acquired and used throughout this semester.
After receiving feedback from the proposal in Assessment 1, it was made clear that the research questions required reform, leading to a question with increased focus directly aligning with the identified HR challenges. With the aim of the project to understand the various reasons regarding Tennis World's challenges in attracting staff despite offering a wide range of benefits, an innovative and practical research question for Tennis World reads,How does Tennis World's current Employee Value Proposition (EVP) align with the expectations and desires of potential and current employees, and what modifications can be made to enhance its attractiveness and retention capabilities?This question seeks to:
Evaluate the current state of Tennis World's EVP.
Understand the expectations and desires of potential and current employees.
Identify gaps or misalignments.
Recommend modifications to the EVP to increase its attractiveness regarding the target demographic.
My Understanding of the Current EVP:
Currently the understanding gained of Tennis World's EVP is that is prioritises the non-monetary benefits they offer, the enriching workplace culture, and the abundance of developmental opportunities available to staff.
What Do Employees Actually Want?:Through extensive research in the tennis industry and across coaching roles in other sports, I realised potential recruits often prioritise direct financial compensation, job security, and a balanced work-life setup. The long-standing employees appreciate the unique benefits provided however, employees desire clearer pathways to further advance their careers.
Therefore, various discrepancies involving the distinct disconnect between the EVP's heavy focus on non-monetary benefits and potential employees' emphasis on salaries and job security. Further, despite Tennis World's focus on growth opportunities, the staff want increased transparency and tangibility regarding progression paths.
Based on these insights, possible recommendations include:
Reframing of EVP messaging to strike a balance it should highlight direct financial benefits while also shining a light on the unique non-financial perks Tennis World offers.
Clear progression pathways must be designed and communicated, particularly for casual roles. This addresses concerns about job stability in economically uncertain times and provides a roadmap for personal growth within the company.
To further enhance the authenticity of the EVP, we should spotlight and share the success stories of employees who have climbed the ranks within Tennis World. Their narratives can inspire and reassure potential and current staff.
Lastly, establishing a feedback system where employees can voice their opinions on the EVP will ensure we stay aligned with their evolving expectations.
To move forward in the project report, next steps include:
Organising focused group discussions with either staff at Tennis World or tennis coaches at other organisations to delve deeper into employee perceptions in the tennis industry.
Comparing Tennis World's EVP with competitors to identify differentiation points.
In conclusion, our initial findings suggest that while Tennis World has a robust and attractive EVP, there's room for improvement and alignment. By addressing these areas, Tennis World is not just enhancing the organisation's attractiveness but genuinely responding to the needs and desires of staff.
The Human Resource Management (HRM) Capstone has given students the unique ability to learn and develop HRM knowledge through real-life challenges. More specifically, this involves dealing with clients. The project's engagement with Tennis World and our primary point of contact, Chelsea, provided firsthand experience managing client relationships. One of the key challenges was the inconsistent response times and, at times, the lack of information provided by Chelsea. This situation demanded not just patience but also adaptability.
Instead of waiting passively after receiving poor results from assessment 1, I proactively sought secondary and external primary sources. This filled the information gap and enriched research, offering diverse perspectives that might not have been available through direct communication alone. This proactive approach reflects the core of "dealing with clients" understanding the client's position, adjusting to unforeseen challenges, and still delivering optimal results.
The value of acquiring this skill will be invaluable as when working for organisations, there is a requirement to collaborate with multiple stakeholders and manage client relationships. This skill transcends the domain of HRM. Whether in sales, marketing, or consultancy, the theory of dealing with client relationships remain relevant.
THE CHALLENGE
Tennis World is a great place to work, with some really exciting staff benefits and
development opportunities. Why can't we find staff who see and appreciate this?
Benefits
Great culture
Supportive leadership team
fun environment
Career development opportunities and pathways
Heavily discounted formal coach education and training
FREE first aid training
On the job training from world class coaches
Coffee training
Links with Tennis New South Wales / Tennis Australia
Real life examples of staff promotions and career pathways
FREE parking
FREE Tennis World members and gym access
Discounted Tennis Lesson for you and your family
Australian Open and Laver Cup job opportunities
Staff Reward and Recognition
FREE New Balance uniform
Discounted pro shop products, including racquets and tennis apparelTennis World is a great place to work, with some really exciting staff benefits and
development opportunities. Why can't we find staff who see and appreciate this?
Example - Sydney Olympic Park & Melbourne Park
THE TASK
Task:At the conclusion of your project you will develop a final report. This report should be written and presented in a way that is appealing, interesting and engaging for the industry partner/organisation where you undertook your project. Hence, while you will use academic language to explain some of the concepts, analysis terminology, literature, etc., you will ensure that your report scaffolds and explains concepts, and uses language that is cognate with business practice.
Your final report will be conducted after you have executed your applied research project and will provide evidence-based suggestions to further the goals of the organisation under investigation. The following format is suggested:
Executive summary; an overview that communicates what was done, why it was done, what was found, and what the implications are for the organisation under analysis (150 words)
Introduction:an outline of the project, including; the problem under investigation, the aims of the project (or set of research questions) (400 words)
A literature review(extending the work done in the group proposal), which unpacks concepts and research that has examined the problem in the past- thereby connecting your project to a lineage of innovation (800 words)
A research designoutlining and justifying a) the processes taken to collect and analyse data(design and phases), b) the sample used in the data collection, c) the analysis steps/frameworkused, d) the reliability of the approach and any limitations, and e) ethical considerationsconcerning the research (550 words)
A findings sectionthat presents analysed data (qualitative, quantitative or mixed) and aninterpretation of the analysis which explains its significance (700 words)
A Recommendations/Implications section detailing what the organisation can practically do to enhance its position, based off the findings/project; and a brief conclusion. (900 words)
Length:Maximum of 3500 words (not including references and artifacts created - refer to the word lengths for each section provided above as a rough guide)
