HI5004: Amazon.com - Agatha's Inc. - Marketing Management Assignment Help

Assignment Task:

Details 

Answer All FIVE (5) of the following questions. The questions come from the recorded tutorial questions from week 8 to week 11. 

Question 1: Week 7: Tutorial 6 (10 marks) 

Watch the video and answer 3 following questions in 300 words total: 

1. What is the message that P&G wants to send to its customers? (3 marks) 

2. According to your opinion what does the benefit P&G gain when they implemented the Thankyou Mom campaign’? (3 marks) 

3. What kind of emotions does this video evoke in you? Explain what you felt and why. (there are no wrong answers here, just you thinking (4 marks) 

Question 2 Week 8: Tutorial 7 (10 marks) 

1. Who do you think is the target customer of this product? (5 marks) 

2. Do you think this product will be success, if yes, why and how? If no, why not? (5 marks) 

Question 3 Week 9: Tutorial 8 

Agatha's Inc. is about to introduce a new product in the market, but is not sure as to how it should price the product. The company is facing intense competition from five other companies. In such a situation, what should be Agatha’s Inc. pricing objective? Provide an explanation for your answer. 

Question 4 Week 10: Tutorial 9 

Briefly explain in 300 words the 4 levels of marketing channels with example. 

Question 5 Week 11: Tutorial 10 

Focus on Technology: Tracking Customers 

According to Nielsen, more than 50 percent of mobile phone consumers own smartphones. Many of them use free Wi-Fi when available for faster connections and to reduce data usage charges. But even when they don’t log on to Wi-Fi, the device continues to search, giving information on users’ locations. By using the signals emitted by shoppers’ smartphones, retailers can keep tabs on shoppers, knowing where they are and what they are searching for on their phones’ browsers. 

Retailers can learn on which aisles shoppers are most likely to check online prices at retailers such as 

Amazon.com and can send an alert to a sales representative. “Heat mapping” identifies traffic patterns and locations attracting the greatest number of shoppers checking the Internet. This gives retailers an idea of the products most vulnerable to “showrooming”—the practice of shoppers visiting stores to learn about and try products and later purchasing them for less online. 

1. What is shopper marketing and how might retailers use Wi-Fi technology to implement it? 

2. What may be the likely response as more shoppers learn that retailers gather information without their knowledge?

This Marketing Management Assignment has been solved by our Marketing Management Experts at Exam Question Bank. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.