HOW BUSINESS STRATEGIES OF NEW UPCOMING BUSINESS AFFECTS THE PERFORMANCE AND PROFIBILITY OF EXISTING COMPANIES IN PHOTOGRAPHY INDUSTRY?

Research question

HOW BUSINESS STRATEGIES OF NEW UPCOMING BUSINESS AFFECTS THE PERFORMANCE AND PROFIBILITY OF EXISTING COMPANIES IN PHOTOGRAPHY INDUSTRY?

Why are this business struggling to compete in new markets?

Literature Review

Making business strategy changes can be as little as changing how your management works to as big as completely changing the products and services a company offers. We already know about big companies such as Kodak, Yashica & rolleiflex how their failure to adapt to the market changes led to their downfall, but I would like to take the research a step further and compare how if these companies would have made certain changes, they still would have held their market share in their industry. To start off Ill talk about the companies that failed and why? Why did the Kodak company failure? The ignorance of new technology and not adapting to changing market needs-initiated Kodak's downfall. Kodak invested its funds in acquiring many small companies, depleting the money it could have used to promote the sales of digital cameras. Moving on to the Yashica Company, within less than a decade, has risen to become in terms of production and sales the largest manufacturer of cameras and exporter of photographic products in Japan. The rapid progress of the company can generally be credited to the concentration of its research, design, engineering and production resources to satisfying one very important person - the customer. Although the 1983 takeover by Kyocera has been widely reported, one aspect of Yashica's operations not covered in the various English language wikis and many references is Yashica's bankruptcy in 1975 which ultimately led to Kyocera control. According to the Google translation of theJapanese Wikipedia Yashica entry, the company was beset by a perfect storm of embezzlement by its accounting manager, over-investment in new plant at Okaya, Nagano, and recession caused by the the 1973-1974 oil shock. There is also reference to issues with investment in a television receiver business. Reading from a different source which seems to be related to this entry, I understand that with government urging, Kyocera was involved in the initial 1975 bankruptcy bailout with the merger of Yashica into Kyocera finally occurring in 1983. Finally moving on to third company rollieflex BRUNSWICK, West Germany --The Rollei camera company, maker of the famed Rolleiflex camera, has applied to go into liquidation after failing to get loans to reorganize.The move threatens the jobs of 700 employees at the plant in Brunswick and could have repercussions on the Rollei operation in Singapore, a separate entity.Founded in 1920, the company was hard hit by Japanese competition.To meet the Japanese challenge, Rollei cut its staff in Germany and transferred a large part of its operation to Singapore to take advantage of lower wages there. The Singapore plant has about 4,000 workers.The company, under its official name Rollei-Werke Franke und Heidecke, filed for the opening of liquidation proceedings June 25 in a Brunswick court after the Norddeutsche Landesbank refused to grant the company more credits. The company was expected to lose about $14 million this year on sales of about $75.7 million.

Research Aim

I want to know why were these companies not capable of surviving the changes in their industry.

Methodologies

In my paper I use qualitative methodologies with a bit of quantitative methodology to back up the claims and proofs in the research. Many of the data that is used comes from statistics about the companies. Statistics such as market share, stock prices at certain time for the company, their net income and balance sheets. These quantitative statistics back up the qualitive data that is provided in my research paper. The qualitative data that is provided in my research are the business decisions of the companies that have failed due to not wanting to adapt and the business decisions of the companies that do chose to adapt to the new ever-changing market. Many authors that have also researched these topics have used a mixture both the methodologies as quantitative data is required to help back up the claims of the qualitative data. In my opinion this is the best way to conduct this research as it provides the researches with al the informations and allows them to look back and see if the data makes sense or not.