How Does Digital Transformation Impact Small Business Growth in the European Market? EUBR101

EUDRES EU RESEARCH

Lecturer: Dr Zsofia Balazsfi

INSTRUSTIONS FOR THE FINAL ASSESSMENT

The EUDRES EU Research course will assess students with

• One final assignment, with TWO parts. This is a Pass (100%) or Fail (0%) Course

THE TASK

Part One (50% - 20% Hypothesis/RQ; 30% Literature Review + literature gap)

Literature Review

• Choose a business-related topic to work


• Identify and provide evidence in form of at least one citation from a credible source for a research problem. Clearly state (and cite!) a knowledge gap!

• Formulate a Research Question and hypotheses (hypotheses not needed in case the qualitative design is chosen)


• Write a short literature review of 1,000 words on the topic with a minimum of 10 academic citations (in-text) with full bibliographical reference (not included in word count)


• The literature review should synthesize the main studies in your area of choice; contrast literature; and conclude a research gap (which is connected to your RQ)

Part Two (50%) Research Methods

• Discuss the Research Philosophies you will use by addressing the layers of the research onion

• Philosophies (positivism, realism, interpretivism, constructivism, pragmatism)


• Approaches (deductive, inductive, abductive)


• Methodical choice / research design (quantitative, qualitative, mixed-methods)


• Strategies (experiment, survey, case study, action research, phenomenology, grounded theory, ethnography, archival research)


• Time horizon (cross-sectional or longitudinal)


• Techniques and procedures: Methods of data collection (survey or interviews)


• Describe your target population, sampling technique(s), and intended sample size


• Word Count 500-1.000 words

NOTE: The final assignment document including Part 1 and Part 2 should be submitted in one file (word)

Formalities:

• 500-2.000 Words


• Cover Page, Table of Contents, References and Appendix (if applicable) are excluded from the total wordcount.


• Font: Times New Roman 12


• Text alignment:


• The in-text References should follow the Harvard In-Text citation system

You must take a screenshot of every text you paraphrase and copy it into a PowerPoint document. You must also provide full reference to the source below the screenshot. List the sources in alphabetical order. Upload this document on your SharePoint and include a link in the Appendix of your assignment to the file where the marker of your assignment can check your sources. Make screenshot of the actual text you paraphrase (and NOT just the title or the abstract of the article)!

The use of AI tools for content development is strictly prohibited. The use of AI in completing this assignment will result in an automatic fail.

Learning Outcomes

This assignment assesses the following learning outcomes:

1. Students will demonstrate their knowledge and understanding of the subject to devise a research strategy/research plan


2. Demonstrate their knowledge, understanding and appreciation of different research methodologies

Submission: Monday, April 14, 2025, by 23:59, Munich time (Turnitin)

Grading: This is a Pass/Fail seminar.