HRTM71-206 Tourism Analysis and Evaluation Assignment

Guide for the portfolio:

This is an individual portfolio assessment designed to explore various analysis and evaluation principles in hospitality and tourism. Being able to identify problems through research mechanisms in tourism and hospitality businesses is critical to improving service operations and the financial performance of the business. This assessment will help develop your analytical awareness and understanding of using research tools in the hospitality and tourism industry.

This individual portfolio is an authentic learning case study on Sea World (www.seaworld.com.au) to help improve customer satisfaction. The portfolio assessment consists of 5 mini-assessment items (Conducting content analysis using TripAdvisor, and an experiential learning field trip to conduct observational research). Your portfolio should be concise. The word count should be not more than 3000-4000 words (± 10%) plus diagrams, charts, maps, photos etc. The portfolio must be suitably referenced with a minimum of 8 academic references. The portfolio is to be organised in a clear, easy-to-follow structure, where writing is persuasive and engaging and reflects careful editing & proofreading.

Preparation:

Before starting this assignment, you should have read all the assessment materials provided on iLearn and consulted with your Lecturer for additional instructions and support. Please refer to the marking rubric for this assessment to see the marking criteria and achievement expectations.

Assignment Instructions:

For this assessment, you are required to conduct research on the following 4 questions.

1. Visit Sea World’s TripAdvisor site. Go through all the terrible reviews categories. Conduct a content analysis and identify common themes of customer dissatisfaction (750-1000 words).
2. Discuss if comments on TripAdvisor are trustworthy and reliable (750-1000 words).
3. Based on your observational study during the site visit to Sea World, identify the different reasons for customer dissatisfaction and group these reasons into similar categories. For example, category 1 – F&B issues, category 2 – ride queue issues, etc) (750-1000 words).
4. Compare the results from Tripadvisor. Discuss the advantages of using triangulation in qualitative data collection (750-1000 words).
5. Identify and evaluate the potential Triple Bottom Line impacts (social, economic and environmental) Sea World has on the Gold Coast community. Explain with examples how the direct impacts in one domain of the Triple Bottom Line can have indirect/direct effects in the other (750-1000 words).

Subject Learning Outcomes Assessed:

1. Create research questions to investigate relevant tourism issues.
2. Demonstrate the ability to locate, synthesise, and interpret secondary tourism data and summarise relevant research insights for tourism stakeholders.
3. Demonstrate the ability to plan, collect, analyse, and interpret primary tourism data and summarise relevant research insights for tourism stakeholders.
4. Compose a tourism project evaluation using a triple bottom line framework evaluating measurement approaches and challenges for economic, social and environmental impacts of tourism.

Are you struggling to keep up with the demands of your academic journey? Don't worry, we've got your back! Exam Question Bank is your trusted partner in achieving academic excellence for all kind of technical and non-technical subjects.

Our comprehensive range of academic services is designed to cater to students at every level. Whether you're a high school student, a college undergraduate, or pursuing advanced studies, we have the expertise and resources to support you.

To connect with expert and ask your query click here Exam Question Bank